CHOOSE YOUR INTENSITY Trademark
Trademark Overview
On Tuesday, November 18, 2025, a trademark application was filed for CHOOSE YOUR INTENSITY with the United States Patent and Trademark Office. The USPTO has given the CHOOSE YOUR INTENSITY trademark a serial number of 99502574. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 3, 2026. This trademark is owned by Kenvue Inc.. The CHOOSE YOUR INTENSITY trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:
medicated mouthwash; medicated mouth rinse; medicated toothpaste; medicated breath sprays and oral care dissolving strips
non-medicated mouthwash; non-medicated mouth rinse; non-medicated toothpaste; non-medicated breath sprays and oral care dissolving strips
General Information
| Serial Number | 99502574 |
| Word Mark | CHOOSE YOUR INTENSITY |
| Filing Date | Tuesday, November 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 3, 2026 |
Trademark Statements
| Goods and Services | medicated mouthwash; medicated mouth rinse; medicated toothpaste; medicated breath sprays and oral care dissolving strips |
| Goods and Services | non-medicated mouthwash; non-medicated mouth rinse; non-medicated toothpaste; non-medicated breath sprays and oral care dissolving strips |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Kenvue Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Summit, NJ 07901 |
| Party Name | Kenvue Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Summit, NJ 07901 |
Trademark Events
| Event Date | Event Description |
| Tuesday, November 18, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, January 9, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, January 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 28, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
