CHOOSE YOUR CAUSE Trademark

Trademark Overview


On Friday, October 31, 2014, a trademark application was filed for CHOOSE YOUR CAUSE with the United States Patent and Trademark Office. The USPTO has given the CHOOSE YOUR CAUSE trademark a serial number of 86440951. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, March 20, 2023. This trademark is owned by BENEFICIAL INSURANCE, INC.. The CHOOSE YOUR CAUSE trademark is filed in the Insurance & Financial Services category with the following description:

Charitable fundraising services; insurance services, namely, insurance agency and brokerage and consultation services; insurance underwriting in the fields of life, health, hospital indemnity, disability, accident, death, dismemberment, loss of income, home and auto insurance
choose your cause

General Information


Serial Number86440951
Word MarkCHOOSE YOUR CAUSE
Filing DateFriday, October 31, 2014
Status710 - CANCELLED - SECTION 8
Status DateMonday, March 20, 2023
Registration Number4816476
Registration DateTuesday, September 22, 2015
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, July 7, 2015

Trademark Statements


Description of MarkThe mark consists of the literal element of "CHOOSE" with two rings being the "OO", where the letters "CH" and "SE" in the word "CHOOSE" is in gray stylized font and the rings are in red, and the literal element "YOUR" written vertically in stylized gray font followed by the literal element "CAUSE" in stylized red font.
Goods and ServicesCharitable fundraising services; insurance services, namely, insurance agency and brokerage and consultation services; insurance underwriting in the fields of life, health, hospital indemnity, disability, accident, death, dismemberment, loss of income, home and auto insurance
Indication of Colors claimedThe color(s) grey and red is/are claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, March 20, 2023
Primary Code036
First Use Anywhere DateWednesday, September 26, 2012
First Use In Commerce DateWednesday, September 26, 2012

Trademark Owner History


Party NameBENEFICIAL INSURANCE, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDover, MA 02030

Party NameBENEFICIAL INSURANCE, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDover, MA 02030

Party NameBENEFICIAL INSURANCE, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDover, MA 02030

Trademark Events


Event DateEvent Description
Tuesday, March 21, 2023NOTICE OF CANCELLATION SEC. 8 EMAILED
Monday, March 20, 2023CANCELLED SEC. 8 (6-YR)
Thursday, September 1, 2022POST REGISTRATION ACTION MAILED - SEC. 8
Thursday, August 18, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 18, 2022TEAS SECTION 8 RECEIVED
Tuesday, September 22, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, May 20, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 20, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 22, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, July 7, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 7, 2015PUBLISHED FOR OPPOSITION
Wednesday, June 17, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 2, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 2, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 14, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 14, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 11, 2015ASSIGNED TO LIE
Tuesday, May 5, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 23, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 23, 2015NON-FINAL ACTION E-MAILED
Monday, February 23, 2015NON-FINAL ACTION WRITTEN
Sunday, February 22, 2015ASSIGNED TO EXAMINER
Wednesday, November 12, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 4, 2014NEW APPLICATION ENTERED