CHOOSE WISELY Trademark

Trademark Overview


On Friday, July 14, 2006, a trademark application was filed for CHOOSE WISELY with the United States Patent and Trademark Office. The USPTO has given the CHOOSE WISELY trademark a serial number of 78929838. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, July 23, 2020. This trademark is owned by Ativo Capital Management, LLC. The CHOOSE WISELY trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, portfolio management, investment management, asset management, investment advisory services, research and analysis in the areas of securities pricing and company valuation, based on discounted cash flow return on investment methodologies
choose wisely

General Information


Serial Number78929838
Word MarkCHOOSE WISELY
Filing DateFriday, July 14, 2006
Status800 - REGISTERED AND RENEWED
Status DateThursday, July 23, 2020
Registration Number3803235
Registration DateTuesday, June 15, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 30, 2010

Trademark Statements


Goods and ServicesFinancial services, namely, portfolio management, investment management, asset management, investment advisory services, research and analysis in the areas of securities pricing and company valuation, based on discounted cash flow return on investment methodologies

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 19, 2006
Primary Code036
First Use Anywhere DateThursday, May 18, 2006
First Use In Commerce DateThursday, May 18, 2006

Trademark Owner History


Party NameATIVO CAPITAL MANAGEMENT, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCHICAGO, IL 60602

Party NameAtivo Capital Management, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60602

Party NameAtivo Capital Management, LLC
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60602

Party NameAtivo Capital Management, LLC
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60602

Trademark Events


Event DateEvent Description
Thursday, September 2, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 2, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 2, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 2, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 2, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, July 23, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, July 23, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 23, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, July 21, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 18, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, June 15, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, August 21, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, August 21, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, August 21, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 8, 2016TEAS SECTION 8 & 15 RECEIVED
Monday, June 15, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 25, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, September 30, 2010TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 15, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, March 30, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 30, 2010PUBLISHED FOR OPPOSITION
Friday, February 19, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 18, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 18, 2010ASSIGNED TO LIE
Tuesday, January 5, 2010ASSIGNED TO EXAMINER
Monday, August 17, 2009REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, February 17, 2009REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, August 15, 2008REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, February 7, 2008REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, August 2, 2007NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, August 2, 2007LETTER OF SUSPENSION E-MAILED
Thursday, August 2, 2007SUSPENSION LETTER WRITTEN
Tuesday, June 26, 2007AMENDMENT FROM APPLICANT ENTERED
Tuesday, June 26, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 26, 2007ASSIGNED TO LIE
Thursday, June 14, 2007PAPER RECEIVED
Thursday, December 14, 2006NON-FINAL ACTION E-MAILED
Thursday, December 14, 2006NON-FINAL ACTION WRITTEN
Tuesday, December 12, 2006ASSIGNED TO EXAMINER
Wednesday, July 19, 2006NEW APPLICATION ENTERED IN TRAM