CHOOSE WHAT'S REAL Trademark
Trademark Overview
On Friday, May 12, 2017, a trademark application was filed for CHOOSE WHAT'S REAL with the United States Patent and Trademark Office. The USPTO has given the CHOOSE WHAT'S REAL trademark a serial number of 87447319. The federal status of this trademark filing is REGISTERED as of Tuesday, July 17, 2018. This trademark is owned by E.T. Browne Drug Co., Inc.. The CHOOSE WHAT'S REAL trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Providing information on skin care and hair care
General Information
| Serial Number | 87447319 |
| Word Mark | CHOOSE WHAT'S REAL |
| Filing Date | Friday, May 12, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 17, 2018 |
| Registration Number | 5520708 |
| Registration Date | Tuesday, July 17, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 26, 2017 |
Trademark Statements
| Pseudo Mark | CHOOSE WHAT IS REAL |
| Goods and Services | Providing information on skin care and hair care |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 17, 2017 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, December 18, 2017 |
| First Use In Commerce Date | Monday, December 18, 2017 |
Trademark Owner History
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
Trademark Events
| Event Date | Event Description |
| Tuesday, August 15, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 16, 2017 | NEW APPLICATION ENTERED |
| Wednesday, May 17, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 10, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, September 26, 2017 | PUBLISHED FOR OPPOSITION |
| Monday, May 21, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 12, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, September 6, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 26, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 21, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, May 21, 2018 | USE AMENDMENT FILED |
| Saturday, June 9, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, June 9, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, June 11, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, June 21, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, July 17, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 17, 2018 | REGISTERED-PRINCIPAL REGISTER |
