| Serial Number | 87447258 |
| Word Mark | CHOOSE WHAT'S REAL |
| Filing Date | Friday, May 12, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 1, 2019 |
| Registration Number | 5644378 |
| Registration Date | Tuesday, January 1, 2019 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 5, 2017 |
| Goods and Services | Medicated skin care preparations |
| Pseudo Mark | CHOOSE WHAT IS REAL |
| Goods and Services | Non-medicated skin care preparations; hair care preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 17, 2017 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, July 17, 2018 |
| First Use In Commerce Date | Tuesday, July 17, 2018 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 14, 2017 |
| Primary Code | 005 |
| First Use Anywhere Date | Tuesday, July 17, 2018 |
| First Use In Commerce Date | Tuesday, July 17, 2018 |
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Party Name | E.T. Browne Drug Co., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Event Date | Event Description |
| Monday, January 1, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 1, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 27, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, November 26, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, November 26, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, November 2, 2018 | USE AMENDMENT FILED |
| Saturday, November 24, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, November 2, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, July 4, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 2, 2018 | SOU EXTENSION 1 GRANTED |
| Monday, July 2, 2018 | SOU EXTENSION 1 FILED |
| Monday, July 2, 2018 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, January 30, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 5, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 5, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 15, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 30, 2017 | ASSIGNED TO LIE |
| Monday, October 16, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, October 14, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 13, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 13, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 16, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 16, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 16, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, August 10, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, May 17, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 16, 2017 | NEW APPLICATION ENTERED |