CHOOSE WELL. SPEND WELL. LIVE WELL. Trademark

Trademark Overview


On Tuesday, May 18, 2010, a trademark application was filed for CHOOSE WELL. SPEND WELL. LIVE WELL. with the United States Patent and Trademark Office. The USPTO has given the CHOOSE WELL. SPEND WELL. LIVE WELL. trademark a serial number of 85041757. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 2, 2020. This trademark is owned by Blue Cross and Blue Shield of Florida, Inc.. The CHOOSE WELL. SPEND WELL. LIVE WELL. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuing and administration of health, dental, life, disability, workers' compensation and Medicare supplemental insurance
choose well. spend well. live well.

General Information


Serial Number85041757
Word MarkCHOOSE WELL. SPEND WELL. LIVE WELL.
Filing DateTuesday, May 18, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 2, 2020
Registration Number4488734
Registration DateTuesday, February 25, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 2, 2010

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting, issuing and administration of health, dental, life, disability, workers' compensation and Medicare supplemental insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 2, 2020
Primary Code036
First Use Anywhere DateThursday, December 19, 2013
First Use In Commerce DateThursday, December 19, 2013

Trademark Owner History


Party NameBlue Cross and Blue Shield of Florida, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressJacksonville, FL 32246

Party NameBlue Cross and Blue Shield of Florida, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressJacksonville, FL 32246

Party NameBlue Cross and Blue Shield of Florida, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJacksonville, FL 32246

Trademark Events


Event DateEvent Description
Friday, October 2, 2020CANCELLED SEC. 8 (6-YR)
Monday, February 25, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 25, 2014REGISTERED-PRINCIPAL REGISTER
Saturday, January 18, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, January 17, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, January 15, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 15, 2014STATEMENT OF USE PROCESSING COMPLETE
Friday, December 20, 2013USE AMENDMENT FILED
Friday, December 20, 2013TEAS STATEMENT OF USE RECEIVED
Saturday, July 6, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, July 5, 2013EXTENSION 5 GRANTED
Wednesday, June 26, 2013EXTENSION 5 FILED
Wednesday, June 26, 2013TEAS EXTENSION RECEIVED
Tuesday, January 8, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 7, 2013EXTENSION 4 GRANTED
Wednesday, December 19, 2012EXTENSION 4 FILED
Wednesday, December 19, 2012TEAS EXTENSION RECEIVED
Tuesday, June 12, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 11, 2012EXTENSION 3 GRANTED
Friday, June 8, 2012EXTENSION 3 FILED
Friday, June 8, 2012TEAS EXTENSION RECEIVED
Thursday, January 5, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 4, 2012EXTENSION 2 GRANTED
Monday, December 19, 2011EXTENSION 2 FILED
Monday, December 19, 2011TEAS EXTENSION RECEIVED
Friday, July 1, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 30, 2011EXTENSION 1 GRANTED
Tuesday, June 28, 2011EXTENSION 1 FILED
Thursday, June 30, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 28, 2011TEAS EXTENSION RECEIVED
Tuesday, December 28, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 2, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 2, 2010PUBLISHED FOR OPPOSITION
Tuesday, September 28, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 28, 2010ASSIGNED TO LIE
Monday, September 20, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 17, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 17, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 17, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 1, 2010NOTIFICATION OF PRIORITY ACTION E-MAILED
Wednesday, September 1, 2010PRIORITY ACTION E-MAILED
Wednesday, September 1, 2010PRIORITY ACTION WRITTEN
Tuesday, August 31, 2010ASSIGNED TO EXAMINER
Monday, May 24, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, May 21, 2010NEW APPLICATION ENTERED IN TRAM