CHOOSE SMILE Trademark

Trademark Overview


On Tuesday, September 29, 2020, a trademark application was filed for CHOOSE SMILE with the United States Patent and Trademark Office. The USPTO has given the CHOOSE SMILE trademark a serial number of 90220774. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, October 21, 2024. This trademark is owned by The Trustees of the SDC U.S. Smilepay SPV Trust. The CHOOSE SMILE trademark is filed in the Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Medical Instrument Products, Houseware & Glass Products, Clothing & Apparel Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing a website featuring blogs, non-downloadable videos and non-downloadable publications in the nature of articles and posts in the fields of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services, namely, providing classes, online non-downloadable educational videos, and in-person training programs in the fields of dentistry and orthodontia and distributing educational materials in connection therewith

Portable selfie lights for use in mobile phone photography; magnetically encoded gift cards; downloadable gift cards for digital delivery; Downloadable software in the nature of a mobile application for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; Downloadable software in the nature of a mobile application for photo editing and providing customized previews of results to be expected from orthodontic treatment plans

Tooth whitening preparations; teeth whitening kit; lip balm; Toothpaste; cleaning preparations for dental appliances, including dentures, aligners, and retainers

Clothing, namely, T-shirts, sweatshirts and hoodies

Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and providing referral and appointment scheduling services to licensed dental professionals for clear aligner treatment plans through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories

Dental impression trays; LED tooth whitening light for dental purposes; protective carrying cases for teeth aligners; teeth aligners; orthodontic appliances; orthodontic retainers; dental impression kits comprised primarily of dental impression trays and also including dental impression materials, smile stretcher in the nature of a mouth expander for dental purposes with printed instructions on the use of dental impression trays and smile stretchers and pre-labeled return packaging related thereto; orthodontic treatment kits comprised primarily of teeth aligners with protective carrying case specifically adapted for carrying teeth aligners and also including tooth whitening preparation, lip balm, and printed instructional manual on the use of teeth aligners

Toothbrushes; dental flossers; dental floss; electric toothbrush replacement heads; replacement heads for electric dental flossers; Insulated containers for food or beverage for domestic use; coffee mugs; water bottles sold empty

Online non-downloadable software for viewing 3D computer models of human teeth; computer modeling services; online non-downloadable digital imaging software used to depict teeth and projected results following proposed treatment plan; providing a website featuring technology that enables users to access non-downloadable cloud records containing data used in diagnosing, assessing, planning, managing, and providing orthodontic treatment; online non-downloadable software for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; online non-downloadable software for photo editing and providing customized previews of results to be expected from orthodontic treatment plans
choose smile

General Information


Serial Number90220774
Word MarkCHOOSE SMILE
Filing DateTuesday, September 29, 2020
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, October 21, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 20, 2021

Trademark Statements


Goods and ServicesProviding a website featuring blogs, non-downloadable videos and non-downloadable publications in the nature of articles and posts in the fields of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services, namely, providing classes, online non-downloadable educational videos, and in-person training programs in the fields of dentistry and orthodontia and distributing educational materials in connection therewith
Goods and ServicesPortable selfie lights for use in mobile phone photography; magnetically encoded gift cards; downloadable gift cards for digital delivery; Downloadable software in the nature of a mobile application for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; Downloadable software in the nature of a mobile application for photo editing and providing customized previews of results to be expected from orthodontic treatment plans
Goods and ServicesTooth whitening preparations; teeth whitening kit; lip balm; Toothpaste; cleaning preparations for dental appliances, including dentures, aligners, and retainers
Goods and ServicesClothing, namely, T-shirts, sweatshirts and hoodies
Goods and ServicesRetail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and providing referral and appointment scheduling services to licensed dental professionals for clear aligner treatment plans through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
Goods and ServicesDental impression trays; LED tooth whitening light for dental purposes; protective carrying cases for teeth aligners; teeth aligners; orthodontic appliances; orthodontic retainers; dental impression kits comprised primarily of dental impression trays and also including dental impression materials, smile stretcher in the nature of a mouth expander for dental purposes with printed instructions on the use of dental impression trays and smile stretchers and pre-labeled return packaging related thereto; orthodontic treatment kits comprised primarily of teeth aligners with protective carrying case specifically adapted for carrying teeth aligners and also including tooth whitening preparation, lip balm, and printed instructional manual on the use of teeth aligners
Goods and ServicesToothbrushes; dental flossers; dental floss; electric toothbrush replacement heads; replacement heads for electric dental flossers; Insulated containers for food or beverage for domestic use; coffee mugs; water bottles sold empty
Goods and ServicesOnline non-downloadable software for viewing 3D computer models of human teeth; computer modeling services; online non-downloadable digital imaging software used to depict teeth and projected results following proposed treatment plan; providing a website featuring technology that enables users to access non-downloadable cloud records containing data used in diagnosing, assessing, planning, managing, and providing orthodontic treatment; online non-downloadable software for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; online non-downloadable software for photo editing and providing customized previews of results to be expected from orthodontic treatment plans

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code010
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, November 11, 2020
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameThe Trustees of the SDC U.S. Smilepay SPV Trust
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressWilmington, DE 19890

Party NameThe Trustees of the SDC U.S. Smilepay SPV Trust
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressWilmington, DE 19890

Trademark Events


Event DateEvent Description
Friday, October 2, 2020NEW APPLICATION ENTERED
Wednesday, November 11, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 23, 2021ASSIGNED TO EXAMINER
Wednesday, February 24, 2021NON-FINAL ACTION WRITTEN
Wednesday, February 24, 2021NON-FINAL ACTION E-MAILED
Wednesday, February 24, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 28, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 28, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 29, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 14, 2021FINAL REFUSAL WRITTEN
Monday, June 14, 2021FINAL REFUSAL E-MAILED
Monday, June 14, 2021NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, June 16, 2021EXAMINERS AMENDMENT -WRITTEN
Wednesday, June 16, 2021EXAMINER'S AMENDMENT ENTERED
Wednesday, June 16, 2021EXAMINERS AMENDMENT E-MAILED
Wednesday, June 16, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, June 16, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 30, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 20, 2021PUBLISHED FOR OPPOSITION
Tuesday, July 20, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 14, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 6, 2021TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, October 6, 2021DIVISIONAL REQUEST RECEIVED
Friday, October 15, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, October 15, 2021DIVISIONAL PROCESSING COMPLETE
Saturday, October 16, 2021CORRECTED NOA E-MAILED
Tuesday, March 8, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, March 8, 2022SOU EXTENSION 1 FILED
Tuesday, March 8, 2022SOU EXTENSION 1 GRANTED
Thursday, March 10, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 13, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, September 13, 2022SOU EXTENSION 2 FILED
Tuesday, September 13, 2022SOU EXTENSION 2 GRANTED
Thursday, September 15, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, March 13, 2023SOU TEAS EXTENSION RECEIVED
Monday, March 13, 2023SOU EXTENSION 3 FILED
Monday, March 13, 2023SOU EXTENSION 3 GRANTED
Wednesday, March 15, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 7, 2023SOU TEAS EXTENSION RECEIVED
Thursday, September 7, 2023SOU EXTENSION 4 FILED
Thursday, September 7, 2023SOU EXTENSION 4 GRANTED
Saturday, September 9, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 31, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 31, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 31, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 14, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 14, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 14, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 14, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 14, 2024SOU TEAS EXTENSION RECEIVED
Thursday, March 14, 2024SOU EXTENSION 5 FILED
Thursday, March 14, 2024SOU EXTENSION 5 GRANTED
Friday, March 15, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, October 21, 2024ABANDONMENT - NO USE STATEMENT FILED
Monday, October 21, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED