| Serial Number | 77538817 |
| Word Mark | CHOOSE SIMPLE |
| Filing Date | Monday, August 4, 2008 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Tuesday, April 20, 2010 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 23, 2008 |
| Goods and Services | Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; advertising, marketing and promotion services; business development services, namely, providing start-up support for businesses of others; business marketing consulting services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, August 5, 2008 |
| First Use In Commerce Date | Tuesday, August 5, 2008 |
| Party Name | Norman L. Schurdell |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Roseville, CA 95747 |
| Party Name | Norman L. Schurdell |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Roseville, CA 95747 |
| Event Date | Event Description |
| Tuesday, April 20, 2010 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Tuesday, April 20, 2010 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Tuesday, September 22, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 22, 2009 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 22, 2009 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, September 22, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 3, 2009 | USE AMENDMENT FILED |
| Tuesday, September 22, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 3, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 17, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 23, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 3, 2008 | NOTICE OF PUBLICATION |
| Wednesday, November 19, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, November 19, 2008 | ASSIGNED TO LIE |
| Friday, November 14, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 14, 2008 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 14, 2008 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 14, 2008 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 14, 2008 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 12, 2008 | ASSIGNED TO EXAMINER |
| Thursday, August 7, 2008 | NEW APPLICATION ENTERED IN TRAM |