CHOOSE PLEASURE Trademark

Trademark Overview

On Friday, January 29, 2016, a trademark application was filed for CHOOSE PLEASURE with the United States Patent and Trademark Office. The USPTO has given the CHOOSE PLEASURE trademark a serial number of 86890945. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Monday, April 14, 2025. This trademark is owned by Mars, Incorporated. The CHOOSE PLEASURE trademark is filed in the Staple Food Products category with the following description:

Chocolate
choose pleasure

General Information

Serial Number86890945
Word MarkCHOOSE PLEASURE
Filing DateFriday, January 29, 2016
Status701 - SECTION 8 - ACCEPTED
Status DateMonday, April 14, 2025
Registration Number5448978
Registration DateTuesday, April 17, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 21, 2016

Trademark Statements

Goods and ServicesChocolate

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, February 3, 2016
Primary Code030
First Use Anywhere DateMonday, February 12, 2018
First Use In Commerce DateMonday, February 12, 2018

Trademark Owner History

Party NameMars, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101
Party NameMars, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101
Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Trademark Events

Event DateEvent Description
Tuesday, February 2, 2016NEW APPLICATION ENTERED
Wednesday, February 8, 2017SOU EXTENSION 1 GRANTED
Wednesday, February 3, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 16, 2016ASSIGNED TO EXAMINER
Monday, May 16, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 1, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 21, 2016PUBLISHED FOR OPPOSITION
Tuesday, June 21, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 16, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, February 8, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, February 8, 2017SOU EXTENSION 1 FILED
Tuesday, March 13, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 10, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, August 14, 2017SOU TEAS EXTENSION RECEIVED
Monday, August 14, 2017SOU EXTENSION 2 FILED
Monday, August 14, 2017SOU EXTENSION 2 GRANTED
Wednesday, August 16, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 16, 2018TEAS STATEMENT OF USE RECEIVED
Friday, February 16, 2018USE AMENDMENT FILED
Tuesday, March 6, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, March 8, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, April 14, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 14, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, April 14, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Friday, October 4, 2024TEAS SECTION 8 RECEIVED
Wednesday, March 14, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 17, 2018REGISTERED-PRINCIPAL REGISTER
Monday, April 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Related Keywords

pleasure choose chocolate