| Serial Number | 74496500 |
| Word Mark | CHOOSE OR LOSE |
| Filing Date | Thursday, March 3, 1994 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 1878654 |
| Registration Date | Tuesday, February 14, 1995 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 22, 1994 |
| Goods and Services | series of television spots, offered periodically, on political and election issues |
| Goods and Services | posters and informational pamphlets and brochures distributed periodically on election and political issues |
| Goods and Services | shirts distributed periodically |
| Goods and Services | promoting public awareness of societal, cultural and current event issues and the need to vote and take a position on such issues |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Friday, January 31, 1992 |
| First Use In Commerce Date | Friday, January 31, 1992 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, February 29, 1992 |
| First Use In Commerce Date | Saturday, February 29, 1992 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, January 31, 1992 |
| First Use In Commerce Date | Friday, January 31, 1992 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, January 31, 1992 |
| First Use In Commerce Date | Friday, January 31, 1992 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 44 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10036 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 43 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10036 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10036 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10036 |
| Party Name | Viacom International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | Viacom International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | Viacom International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Event Date | Event Description |
| Wednesday, July 20, 1994 | ASSIGNED TO EXAMINER |
| Friday, October 21, 1994 | NOTICE OF PUBLICATION |
| Tuesday, November 22, 1994 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 14, 1995 | REGISTERED-PRINCIPAL REGISTER |
| Friday, May 11, 2001 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, January 7, 2005 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, February 12, 2001 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, July 21, 1994 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 17, 2000 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, February 14, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 16, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 7, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Friday, January 7, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Friday, January 7, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, February 22, 2005 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, February 22, 2005 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, January 10, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 17, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, October 17, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, June 16, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, February 14, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, August 29, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, June 17, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, June 17, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, June 17, 2015 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |