CHOOSE LOVE FORMULA Trademark

Trademark Overview


On Wednesday, June 17, 2020, a trademark application was filed for CHOOSE LOVE FORMULA with the United States Patent and Trademark Office. The USPTO has given the CHOOSE LOVE FORMULA trademark a serial number of 90005694. The federal status of this trademark filing is REGISTERED as of Tuesday, February 25, 2025. This trademark is owned by Jesse Lewis Choose Love Movement, Inc.. The CHOOSE LOVE FORMULA trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Paper & Printed Material Products categories with the following description:

Downloadable instructional, educational, and reading materials in the form of lesson plans, slides, posters, videos, and rubrics in the field of social and emotional learning

Printed instructional, educational, and reading materials in the field of social and emotional learning
choose love formula

General Information


Serial Number90005694
Word MarkCHOOSE LOVE FORMULA
Filing DateWednesday, June 17, 2020
Status700 - REGISTERED
Status DateTuesday, February 25, 2025
Registration Number7700177
Registration DateTuesday, February 25, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 7, 2025

Trademark Statements


Goods and ServicesDownloadable instructional, educational, and reading materials in the form of lesson plans, slides, posters, videos, and rubrics in the field of social and emotional learning
Goods and ServicesPrinted instructional, educational, and reading materials in the field of social and emotional learning

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 15, 2020
Primary Code009
First Use Anywhere DateWednesday, September 30, 2015
First Use In Commerce DateWednesday, September 30, 2015

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, July 15, 2020
Primary Code016
First Use Anywhere DateWednesday, September 30, 2015
First Use In Commerce DateWednesday, September 30, 2015

Trademark Owner History


Party NameJesse Lewis Choose Love Movement, Inc.
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSandy Hook, CT 06842

Party NameJesse Lewis Choose Love Movement, Inc.
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSandy Hook, CT 06842

Party NameJesse Lewis Choose Love Movement, Inc.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSandy Hook, CT 06842

Trademark Events


Event DateEvent Description
Saturday, June 20, 2020NEW APPLICATION ENTERED
Wednesday, July 15, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 24, 2020NON-FINAL ACTION E-MAILED
Monday, September 21, 2020ASSIGNED TO EXAMINER
Thursday, September 24, 2020NON-FINAL ACTION WRITTEN
Thursday, September 24, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 14, 2021SUSPENSION LETTER WRITTEN
Wednesday, March 24, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 25, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 24, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 14, 2021LETTER OF SUSPENSION E-MAILED
Wednesday, April 14, 2021NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, October 25, 2021REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, January 10, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 10, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 10, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, January 10, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 28, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, December 1, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, April 28, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, May 30, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, October 22, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 25, 2024SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Wednesday, January 1, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 7, 2025PUBLISHED FOR OPPOSITION
Tuesday, January 7, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 25, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, February 25, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED