CHOOSE LOVE Trademark

Trademark Overview


On Wednesday, November 13, 2019, a trademark application was filed for CHOOSE LOVE with the United States Patent and Trademark Office. The USPTO has given the CHOOSE LOVE trademark a serial number of 88691565. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, October 29, 2025. This trademark is owned by PENZEYS, LTD.. The CHOOSE LOVE trademark is filed in the Staple Food Products category with the following description:

Gift boxes featuring spices, spice blends, seasonings, processed herbs
choose love

General Information


Serial Number88691565
Word MarkCHOOSE LOVE
Filing DateWednesday, November 13, 2019
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, October 29, 2025
Registration Number6084310
Registration DateTuesday, June 23, 2020
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 7, 2020

Trademark Statements


Description of MarkThe mark consists of the outline of a heart in yellow, red, purple and blue with the wording "CHOOSE" in yellow above the term "LOVE" in yellow and orange inside the heart. The "O" in the term "LOVE" is comprised of a heart design. These elements are depicted on a red, orange, purple, blue and white background comprised of splotches, which is claimed as a feature of the mark.
Goods and ServicesGift boxes featuring spices, spice blends, seasonings, processed herbs
Indication of Colors claimedThe color(s) yellow, red, orange, purple, blue and white is/are claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, November 20, 2019
Primary Code030
First Use Anywhere DateFriday, November 1, 2019
First Use In Commerce DateFriday, November 1, 2019

Trademark Owner History


Party NamePENZEYS, LTD.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBrookfield, WI 53045

Party NamePENZEYS, LTD.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBrookfield, WI 53045

Party NamePENZEYS, LTD.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBrookfield, WI 53045

Trademark Events


Event DateEvent Description
Saturday, November 16, 2019NEW APPLICATION ENTERED
Wednesday, November 20, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 21, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, February 18, 2020ASSIGNED TO EXAMINER
Wednesday, February 19, 2020EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Wednesday, February 19, 2020COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Wednesday, February 19, 2020EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, February 19, 2020NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, February 19, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 19, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 19, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 19, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 19, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 19, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 2, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 18, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 7, 2020PUBLISHED FOR OPPOSITION
Tuesday, April 7, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 23, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, March 11, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 11, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 23, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, June 27, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, October 28, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 29, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 29, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED