CHOOSE JOY Trademark

Trademark Overview


On Wednesday, November 6, 2024, a trademark application was filed for CHOOSE JOY with the United States Patent and Trademark Office. The USPTO has given the CHOOSE JOY trademark a serial number of 79415259. The federal status of this trademark filing is REGISTERED as of Tuesday, January 20, 2026. This trademark is owned by Jollibee Foods Corporation. The CHOOSE JOY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Business management, business operation, business administration and office functions; marketing services
choose joy

General Information


Serial Number79415259
Word MarkCHOOSE JOY
Filing DateWednesday, November 6, 2024
Status700 - REGISTERED
Status DateTuesday, January 20, 2026
Registration Number8105713
Registration DateTuesday, January 20, 2026
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 2, 2025

Trademark Statements


Goods and ServicesBusiness management, business operation, business administration and office functions; marketing services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, January 23, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameJollibee Foods Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPH

Party NameJollibee Foods Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPH

Party NameJollibee Foods Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPH

Trademark Events


Event DateEvent Description
Thursday, January 23, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, January 24, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 24, 2025APPLICATION FILING RECEIPT MAILED
Monday, March 31, 2025ASSIGNED TO EXAMINER
Monday, March 31, 2025NON-FINAL ACTION WRITTEN
Tuesday, April 1, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, June 4, 2025REFUSAL PROCESSED BY MPU
Wednesday, June 4, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, June 21, 2025REFUSAL PROCESSED BY IB
Monday, October 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 31, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 25, 2025NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, November 26, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, November 26, 2025NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, December 2, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 2, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, December 11, 2025NOTIFICATION PROCESSED BY IB
Tuesday, January 20, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, January 20, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED