CHOOSE IT OR LOSE IT Trademark
Trademark Overview
On Friday, June 13, 2025, a trademark application was filed for CHOOSE IT OR LOSE IT with the United States Patent and Trademark Office. The USPTO has given the CHOOSE IT OR LOSE IT trademark a serial number of 99233665. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 2, 2025. This trademark is owned by Wishnew LLC. The CHOOSE IT OR LOSE IT trademark is filed in the Furniture Products and Clothing & Apparel Products categories with the following description:
Chairs; Desks; Office chairs; Office desks; Rocking chairs; Standing desks; Pillows; Nursing pillows; Neck pillows
Sleep masks incorporating ear plugs
General Information
| Serial Number | 99233665 |
| Word Mark | CHOOSE IT OR LOSE IT |
| Filing Date | Friday, June 13, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 2, 2025 |
Trademark Statements
| Goods and Services | Chairs; Desks; Office chairs; Office desks; Rocking chairs; Standing desks; Pillows; Nursing pillows; Neck pillows |
| Goods and Services | Sleep masks incorporating ear plugs |
Classification Information
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 13, 2025 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 13, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Wishnew LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Princeton, NJ 08540 |
| Party Name | Wishnew LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Princeton, NJ 08540 |
Trademark Events
| Event Date | Event Description |
| Friday, June 13, 2025 | NEW APPLICATION ENTERED |
| Friday, June 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 3, 2025 | ASSIGNED TO EXAMINER |
| Monday, November 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
