CHOOSE HEART Trademark

Trademark Overview


On Monday, August 5, 2019, a trademark application was filed for CHOOSE HEART with the United States Patent and Trademark Office. The USPTO has given the CHOOSE HEART trademark a serial number of 88566863. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, July 6, 2020. This trademark is owned by Southwest Airlines Co.. The CHOOSE HEART trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Transportation & Storage Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Promoting the sale of credit card accounts through the administration of incentive award programs; promoting the sale of goods and services of others by means of an incentive awards program; providing an incentive award program for customers through the issuance of awards for air travel; business administration of frequent flyer programs; credit card registration services

Credit card authorization services; credit card payment processing services; issuance of credit cards through a licensee; electronic commerce payment service enabling customers to use loyalty points, reward points and miles to make purchases

Airline transportation services; air transportation of passengers and freight; air transportation services featuring a frequent flyer bonus program; making reservations and bookings for transportation; online transportation reservation and travel ticket reservation services; providing a website featuring information in the field of air transportation; providing automated check-in and ticketing services for air travelers; travel agency services, namely, making reservations and bookings for transportation; providing transportation information to travelers regarding fares, timetables, and fees

Providing information on entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational activities; ticket reservation and booking services for entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational services

Making hotel reservations for others; providing personalized information about hotels and temporary accommodations for travel via the internet; providing a website featuring information in the field of hotels and temporary accommodations for travelers
choose heart

General Information


Serial Number88566863
Word MarkCHOOSE HEART
Filing DateMonday, August 5, 2019
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, July 6, 2020
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 8, 2019

Trademark Statements


Goods and ServicesPromoting the sale of credit card accounts through the administration of incentive award programs; promoting the sale of goods and services of others by means of an incentive awards program; providing an incentive award program for customers through the issuance of awards for air travel; business administration of frequent flyer programs; credit card registration services
Goods and ServicesCredit card authorization services; credit card payment processing services; issuance of credit cards through a licensee; electronic commerce payment service enabling customers to use loyalty points, reward points and miles to make purchases
Goods and ServicesAirline transportation services; air transportation of passengers and freight; air transportation services featuring a frequent flyer bonus program; making reservations and bookings for transportation; online transportation reservation and travel ticket reservation services; providing a website featuring information in the field of air transportation; providing automated check-in and ticketing services for air travelers; travel agency services, namely, making reservations and bookings for transportation; providing transportation information to travelers regarding fares, timetables, and fees
Goods and ServicesProviding information on entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational activities; ticket reservation and booking services for entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational services
Goods and ServicesMaking hotel reservations for others; providing personalized information about hotels and temporary accommodations for travel via the internet; providing a website featuring information in the field of hotels and temporary accommodations for travelers

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 22, 2019
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 22, 2019
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateThursday, August 22, 2019
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, August 22, 2019
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, August 22, 2019
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSouthwest Airlines Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Party NameSouthwest Airlines Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235

Trademark Events


Event DateEvent Description
Monday, July 6, 2020ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, July 6, 2020ABANDONMENT - NO USE STATEMENT FILED
Tuesday, December 3, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 8, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 8, 2019PUBLISHED FOR OPPOSITION
Wednesday, September 18, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 3, 2019ASSIGNED TO LIE
Monday, August 26, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 26, 2019EXAMINER'S AMENDMENT ENTERED
Monday, August 26, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 26, 2019EXAMINERS AMENDMENT E-MAILED
Monday, August 26, 2019EXAMINERS AMENDMENT -WRITTEN
Monday, August 26, 2019ASSIGNED TO EXAMINER
Thursday, August 22, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, August 8, 2019NEW APPLICATION ENTERED IN TRAM