CHOOSE FRIENDLY Trademark

Trademark Overview

On Thursday, July 6, 2023, a trademark application was filed for CHOOSE FRIENDLY with the United States Patent and Trademark Office. The USPTO has given the CHOOSE FRIENDLY trademark a serial number of 98072861. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Friday, October 3, 2025. This trademark is owned by Colgate-Palmolive Company. The CHOOSE FRIENDLY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Deodorant for personal use

General Information

Serial Number98072861
Word MarkCHOOSE FRIENDLY
Filing DateThursday, July 6, 2023
Status680 - APPROVED FOR PUBLICATION
Status DateFriday, October 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesDeodorant for personal use

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, August 6, 2023
Primary Code003
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

Trademark Owner History

Party NameCOLGATE-PALMOLIVE COMPANY
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10022
Party NameColgate-Palmolive Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events

Event DateEvent Description
Monday, July 10, 2023NEW APPLICATION ENTERED
Sunday, August 6, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 18, 2024ASSIGNED TO EXAMINER
Tuesday, March 19, 2024NON-FINAL ACTION WRITTEN
Tuesday, March 19, 2024NON-FINAL ACTION E-MAILED
Tuesday, March 19, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 5, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 5, 2024TEAS AMENDMENT OF USE RECEIVED
Wednesday, June 5, 2024USE AMENDMENT FILED
Wednesday, June 5, 2024AMENDMENT TO USE PROCESSING COMPLETE
Thursday, July 18, 2024USE AMENDMENT ACCEPTED
Thursday, July 18, 2024SUSPENSION LETTER WRITTEN
Thursday, July 18, 2024LETTER OF SUSPENSION E-MAILED
Thursday, July 18, 2024NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, February 10, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Friday, February 14, 2025REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, August 15, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Tuesday, September 2, 2025INQUIRY TO SUSPENSION E-MAILED
Tuesday, September 2, 2025SUSPENSION INQUIRY WRITTEN
Tuesday, September 2, 2025NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Friday, September 5, 2025TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, September 15, 2025ASSIGNED TO LIE
Wednesday, September 24, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 30, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 30, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 3, 2025APPROVED FOR PUB - PRINCIPAL REGISTER

Related Keywords

friendly choose personal deodorant