CHOOSE. EXPLORE. THRIVE. TRUE PATH CO Trademark
Trademark Overview
On Monday, October 6, 2025, a trademark application was filed for CHOOSE. EXPLORE. THRIVE. TRUE PATH CO with the United States Patent and Trademark Office. The USPTO has given the CHOOSE. EXPLORE. THRIVE. TRUE PATH CO trademark a serial number of 99428932. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, October 6, 2025. This trademark is owned by TRUEPATHCO LLC. The CHOOSE. EXPLORE. THRIVE. TRUE PATH CO trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Downloadable educational publications, namely, printable workbooks in the field of personal growth and motivation
General Information
| Serial Number | 99428932 |
| Word Mark | CHOOSE. EXPLORE. THRIVE. TRUE PATH CO |
| Filing Date | Monday, October 6, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, October 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the words “CHOOSE,” “EXPLORE,” and “THRIVE,” over a multi-color four-leaf clover on a black and gold compass rose, and the words “TRUE PATH CO,” underneath. There is a multicolored four-leaf clover over the compass rose, with the bifurcated leaf to the north-east in purple, the bifurcated leaf to the south-east in teal, the bifurcated leaf to the south-west in green, and the bifurcated leaf to the north-west in orange. The base of the compass rose is black with gold hash-marks, and with the four cardinal directions indicated with a partially visible gold arrow touching a gold ball. The multi-color four-leaf clover partially obscures the cardinal direction arrows. There is a gold star set on a red background in the center of the compass rose. |
| Goods and Services | Downloadable educational publications, namely, printable workbooks in the field of personal growth and motivation |
| Indication of Colors claimed | The color(s) black, gold, red, orange, purple, blue, teal, and green is/are claimed as a feature of the mark. |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
Trademark Owner History
| Party Name | TRUEPATHCO LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nicholasville, KY 40356 |
Trademark Events
| Event Date | Event Description |
| Monday, October 6, 2025 | NEW APPLICATION ENTERED |
| Monday, October 6, 2025 | APPLICATION FILING RECEIPT MAILED |
