CHOOSE. EXPLORE. THRIVE. TRUE PATH CO Trademark
Trademark Overview
On Wednesday, September 24, 2025, a trademark application was filed for CHOOSE. EXPLORE. THRIVE. TRUE PATH CO with the United States Patent and Trademark Office. The USPTO has given the CHOOSE. EXPLORE. THRIVE. TRUE PATH CO trademark a serial number of 99410424. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Tuesday, February 17, 2026. This trademark is owned by TRUEPATHCO LLC. The CHOOSE. EXPLORE. THRIVE. TRUE PATH CO trademark is filed in the Personal, Legal & Social Services category with the following description:
Personal growth and motivation consulting services
General Information
| Serial Number | 99410424 |
| Word Mark | CHOOSE. EXPLORE. THRIVE. TRUE PATH CO |
| Filing Date | Wednesday, September 24, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Tuesday, February 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | CHOOSE EXPLORE THRIVE TRUE PATH CO |
| Description of Mark | The mark consists of the words “CHOOSE,” “EXPLORE,” and “THRIVE,” over a multi-color four-leaf clover on a black and gold compass rose, and the words “TRUE PATH CO,” underneath. There is a multicolored four-leaf clover disposed on top of the compass rose, with the bifurcated leaf to the north-east in purple, the bifurcated leaf to the south-east in teal, the bifurcated leaf to the south-west in green, and the bifurcated leaf to the north-west in orange. The base of the compass rose is black with gold hash-marks, and with the four cardinal directions indicated with a partially visible gold arrow touching a gold ball. The multi-color four-leaf clover partially obscures the cardinal direction arrows. There is a gold star set on a red background in the center of the compass rose. |
| Goods and Services | Personal growth and motivation consulting services |
| Indication of Colors claimed | The color(s) black, gold, red, orange, purple, blue, teal, and green is/are claimed as a feature of the mark. |
Classification Information
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 24, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
Trademark Owner History
| Party Name | TRUEPATHCO LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nicholasville, KY 40356 |
Trademark Events
| Event Date | Event Description |
| Wednesday, September 24, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 13, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 13, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 17, 2026 | ASSIGNED TO EXAMINER |
