CHOOSE DEBIT. NOT DEBT. Trademark
Trademark Overview
On Thursday, November 21, 2024, a trademark application was filed for CHOOSE DEBIT. NOT DEBT. with the United States Patent and Trademark Office. The USPTO has given the CHOOSE DEBIT. NOT DEBT. trademark a serial number of 98865662. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 1, 2025. This trademark is owned by ShoulderTap Technologies, Inc.. The CHOOSE DEBIT. NOT DEBT. trademark is filed in the Insurance & Financial Services category with the following description:
Debit account with line of credit services featuring a debit card; Issuing of debit cards; Credit and cash card payment processing services; Processing of credit card payments; Providing cash and other rebates for credit card use as part of a customer loyalty program; Providing electronic processing of credit card transactions and electronic payments via a global computer network; Issuance of credit cards; Provision and financial administration of a debit card savings program; Processing of debit card payments; Electronic debit card transaction processing; Providing electronic processing of ACH and credit card transactions and electronic payments via a global computer network; Processing of contactless credit and debit card payments; Financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Payment processing services, namely, credit card and debit card transaction processing services; Charge card and credit card payment p...
General Information
| Serial Number | 98865662 |
| Word Mark | CHOOSE DEBIT. NOT DEBT. |
| Filing Date | Thursday, November 21, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 1, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
Trademark Statements
| Goods and Services | Debit account with line of credit services featuring a debit card; Issuing of debit cards; Credit and cash card payment processing services; Processing of credit card payments; Providing cash and other rebates for credit card use as part of a customer loyalty program; Providing electronic processing of credit card transactions and electronic payments via a global computer network; Issuance of credit cards; Provision and financial administration of a debit card savings program; Processing of debit card payments; Electronic debit card transaction processing; Providing electronic processing of ACH and credit card transactions and electronic payments via a global computer network; Processing of contactless credit and debit card payments; Financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Payment processing services, namely, credit card and debit card transaction processing services; Charge card and credit card payment processing services; Debit card transaction processing services; Issuing credit cards; Credit card payment processing services; On-line banking services featuring electronic alerts that alert credit and debit card users when a single transaction exceeds a certain amount; Financial services, namely, administration of transactions involving funds drawn from securities, stocks, funds, equities, bonds, cash, or other types of financial investments in retirement plans using a credit or debit card over a global data network |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, November 30, 2020 |
| First Use In Commerce Date | Monday, November 30, 2020 |
Trademark Owner History
| Party Name | ShoulderTap Technologies, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | ShoulderTap Technologies, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
Trademark Events
| Event Date | Event Description |
| Thursday, November 21, 2024 | NEW APPLICATION ENTERED |
| Sunday, May 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 14, 2025 | ASSIGNED TO EXAMINER |
| Monday, May 19, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, November 21, 2024 | APPLICATION FILING RECEIPT MAILED |
| Monday, May 19, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 19, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, May 19, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 19, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 19, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 27, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
