CHOOSE DANGER Trademark

Trademark Overview


On Tuesday, September 14, 2021, a trademark application was filed for CHOOSE DANGER with the United States Patent and Trademark Office. The USPTO has given the CHOOSE DANGER trademark a serial number of 97027238. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, December 4, 2023. This trademark is owned by BeProof, Inc.. The CHOOSE DANGER trademark is filed in the Chemical Products, Cosmetics & Cleaning Products, Pharmaceutical Products, Computer & Software Products & Electrical & Scientific Products, Medical Instrument Products, Environmental Control Instrument Products, Clothing & Apparel Products, Staple Food Products, Light Beverage Products, Advertising, Business and Retail Services, Education & Entertainment Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Coffee beans; Coffee pods; Iced coffee; High-protein cereal bars

Neuro feedback training; Educational services, namely, providing training to improve an individual's learning capacity by means of interactive neurofeedback; Entertainment services, namely, providing podcasts in the field of health, fitness, wellness, news, innovation, science, food; Providing online publications, namely, articles in the field of health, fitness, wellness, news, innovation, science, food; Providing a website featuring blogs in the field of health, fitness, wellness, news, innovation, science, food; Arranging and conducting educational conferences in the field of health, fitness, wellness, news, innovation, science, food; Physical fitness training services; Providing fitness and exercise facilities; Physical fitness studio services, namely, providing group exercise instruction, equipment, and facilities

Lenses for sunglasses, eyeglass and spectacles; Lenses for filtering light of specific wavelengths for use in sunglasses, eyeglass and spectacles; optical filters for windows; Window treatments in the nature of adhesive color separation film sheeting for filtering light of specific wavelengths being optical filters; protective color separation films for windows, televisions, computers, tablets, laptops, smart phones, cell phones, digital clocks, electronic appliances and light emitting diode displays, luminaires, and other light fixtures to filter light of specific wavelength being optical filters; Electronic components in the nature of protective display screen covers, display screen filters, and display screen protectors for filtering light of specific wavelengths for use on televisions, computers, tablets, laptops, smart phones, cell phones, digital clocks, electronic appliances and light emitting diode displays; Cases for eyeglasses; eyewear; Sunglasses; Accessories for eyewear, na...

Air freshening products, namely, air deodorizing preparations; probiotic mold prevention, namely, antimicrobial preparations for preventing mold; Antimicrobial preparations for eliminating mold growth and preventing growth of mold; Dietary supplements; Dietary food supplements; Dietary supplemental drinks; Protein dietary supplements; Protein dietary supplements formed and packaged as bars; Probiotic supplements; Nutritional supplements; Vitamin supplements; Mineral supplements; Herbal supplements

Home cleaning products, namely, all-purpose cleaners, glass cleaners, eyeglass cleaners, upholstery cleaners, carpet cleaners; cosmetics

Clothing, namely, shirts, hats, sweatshirts; Apparel, namely, shirts, hats, sweatshirts; Tops as clothing; Headwear

Online retail store services featuring supplements, eyewear, clothing, apparel, LED lights, coffee, coffee paraphernalia, air freshening products, household cleaning products, skincare; Online retail store services featuring a variety of consumer products; Online retail store services featuring subscription boxes containing supplements, eyewear, clothing, apparel, LED lights, coffee, coffee paraphernalia, air freshening products, household cleaning products, skincare; Business management; Business management and advice; Business management consulting; Advisory services relating to business management and business operations; Consulting services in business organization and management; Business management of hotels; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations

Mold inhibiting chemicals for preventing growth of mold

Air freshening products, namely, electric air deodorizing apparatus; Flashlights; LED flashlights; LED flashlights for illumination purposes; Light fixtures

Providing information and advice in the field of health, nutrition and stress management via personal consultations; Providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; Counseling services in the fields of health, nutrition and lifestyle wellness; Cryotherapy services; Health care services, namely, vibration therapy; Health spa services for health and wellness of the mind, body and spirit; Health spa services for health and wellness of the body and spirit, including, providing massage, facial and body treatment services, cosmetic body care services; Health spa services for health and wellness of the mind, body and spirit offered in or from a remote, mobile or temporary on-site location; Health spa services, namely, cosmetic body care services; Bodywork therapy; Providing a web site featuring information on health and nutrition; Consulting services in the fields of health and nutrition; Holistic ...

Medical instruments, namely, light emitting devices and displays for increasing mitochondrial function, collagen production, pain relief, and improvement of a variety of skin attributes or conditions; Medical devices, namely, LED lights for improving circadian rhythms; Medical devices, namely, LED lights that track the body's natural circadian rhythms for therapeutic purposes; Medical devices, namely, smart lights that change wavelengths over time to support the body's natural circadian rhythms for therapeutic purposes; Medical instruments, namely, smart lightbulbs to support the body's natural circadian rhythms for therapeutic purposes

Flavored waters; Flavored enhanced water; Flavored bottled water

Hotel services; Resort hotel services; Hotel, restaurant, and bar services; Making hotel reservations for others; Hotel accommodation services at hotels focused on lifestyle, wellness and fitness; Hotel accommodation services at hotels for health-conscious tourists and business travelers that include providing fitness services; Providing online reservation, booking and search services for temporary lodging; Providing an online interactive website featuring temporary lodging; Providing a website featuring information in the field of temporary lodging; Travel agency services, namely, making reservations and bookings for temporary lodging; Providing rental information for temporary lodging; Making temporary lodging reservations for others; Reservation and booking for temporary accommodation and lodging; Temporary accommodation reservations; Booking of temporary accommodation; Booking of temporary accommodation via the Internet; Providing temporary accommodation; Providing temporary housin...
choose danger

General Information


Serial Number97027238
Word MarkCHOOSE DANGER
Filing DateTuesday, September 14, 2021
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, December 4, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 7, 2023

Trademark Statements


Goods and ServicesCoffee beans; Coffee pods; Iced coffee; High-protein cereal bars
Goods and ServicesNeuro feedback training; Educational services, namely, providing training to improve an individual's learning capacity by means of interactive neurofeedback; Entertainment services, namely, providing podcasts in the field of health, fitness, wellness, news, innovation, science, food; Providing online publications, namely, articles in the field of health, fitness, wellness, news, innovation, science, food; Providing a website featuring blogs in the field of health, fitness, wellness, news, innovation, science, food; Arranging and conducting educational conferences in the field of health, fitness, wellness, news, innovation, science, food; Physical fitness training services; Providing fitness and exercise facilities; Physical fitness studio services, namely, providing group exercise instruction, equipment, and facilities
Goods and ServicesLenses for sunglasses, eyeglass and spectacles; Lenses for filtering light of specific wavelengths for use in sunglasses, eyeglass and spectacles; optical filters for windows; Window treatments in the nature of adhesive color separation film sheeting for filtering light of specific wavelengths being optical filters; protective color separation films for windows, televisions, computers, tablets, laptops, smart phones, cell phones, digital clocks, electronic appliances and light emitting diode displays, luminaires, and other light fixtures to filter light of specific wavelength being optical filters; Electronic components in the nature of protective display screen covers, display screen filters, and display screen protectors for filtering light of specific wavelengths for use on televisions, computers, tablets, laptops, smart phones, cell phones, digital clocks, electronic appliances and light emitting diode displays; Cases for eyeglasses; eyewear; Sunglasses; Accessories for eyewear, namely, cases and pouches; Accessories for sunglasses, namely, cases and pouches; Apparatus for providing neuro feedback training being amplifiers, computer hardware; Electronic device for providing neuro feedback training to improve an individual's learning capacity being amplifiers and computer hardware; Downloadable and application based software for providing interactive neuro feedback training; Downloadable podcasts in the field of health, fitness, wellness, news, innovation, science, food
Goods and ServicesAir freshening products, namely, air deodorizing preparations; probiotic mold prevention, namely, antimicrobial preparations for preventing mold; Antimicrobial preparations for eliminating mold growth and preventing growth of mold; Dietary supplements; Dietary food supplements; Dietary supplemental drinks; Protein dietary supplements; Protein dietary supplements formed and packaged as bars; Probiotic supplements; Nutritional supplements; Vitamin supplements; Mineral supplements; Herbal supplements
Goods and ServicesHome cleaning products, namely, all-purpose cleaners, glass cleaners, eyeglass cleaners, upholstery cleaners, carpet cleaners; cosmetics
Goods and ServicesClothing, namely, shirts, hats, sweatshirts; Apparel, namely, shirts, hats, sweatshirts; Tops as clothing; Headwear
Goods and ServicesOnline retail store services featuring supplements, eyewear, clothing, apparel, LED lights, coffee, coffee paraphernalia, air freshening products, household cleaning products, skincare; Online retail store services featuring a variety of consumer products; Online retail store services featuring subscription boxes containing supplements, eyewear, clothing, apparel, LED lights, coffee, coffee paraphernalia, air freshening products, household cleaning products, skincare; Business management; Business management and advice; Business management consulting; Advisory services relating to business management and business operations; Consulting services in business organization and management; Business management of hotels; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations
Goods and ServicesMold inhibiting chemicals for preventing growth of mold
Goods and ServicesAir freshening products, namely, electric air deodorizing apparatus; Flashlights; LED flashlights; LED flashlights for illumination purposes; Light fixtures
Goods and ServicesProviding information and advice in the field of health, nutrition and stress management via personal consultations; Providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; Counseling services in the fields of health, nutrition and lifestyle wellness; Cryotherapy services; Health care services, namely, vibration therapy; Health spa services for health and wellness of the mind, body and spirit; Health spa services for health and wellness of the body and spirit, including, providing massage, facial and body treatment services, cosmetic body care services; Health spa services for health and wellness of the mind, body and spirit offered in or from a remote, mobile or temporary on-site location; Health spa services, namely, cosmetic body care services; Bodywork therapy; Providing a web site featuring information on health and nutrition; Consulting services in the fields of health and nutrition; Holistic health services; Health and wellness consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; Fitness evaluation services, namely, providing assistance in the nature of physical fitness evaluations to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; Providing healthy lifestyle services, namely, physical fitness activity monitoring being assessment services for medical purposes; Cognitive care in the nature of neuro feedback services
Goods and ServicesMedical instruments, namely, light emitting devices and displays for increasing mitochondrial function, collagen production, pain relief, and improvement of a variety of skin attributes or conditions; Medical devices, namely, LED lights for improving circadian rhythms; Medical devices, namely, LED lights that track the body's natural circadian rhythms for therapeutic purposes; Medical devices, namely, smart lights that change wavelengths over time to support the body's natural circadian rhythms for therapeutic purposes; Medical instruments, namely, smart lightbulbs to support the body's natural circadian rhythms for therapeutic purposes
Goods and ServicesFlavored waters; Flavored enhanced water; Flavored bottled water
Goods and ServicesHotel services; Resort hotel services; Hotel, restaurant, and bar services; Making hotel reservations for others; Hotel accommodation services at hotels focused on lifestyle, wellness and fitness; Hotel accommodation services at hotels for health-conscious tourists and business travelers that include providing fitness services; Providing online reservation, booking and search services for temporary lodging; Providing an online interactive website featuring temporary lodging; Providing a website featuring information in the field of temporary lodging; Travel agency services, namely, making reservations and bookings for temporary lodging; Providing rental information for temporary lodging; Making temporary lodging reservations for others; Reservation and booking for temporary accommodation and lodging; Temporary accommodation reservations; Booking of temporary accommodation; Booking of temporary accommodation via the Internet; Providing temporary accommodation; Providing temporary housing accommodations; Providing information in the field of temporary lodging and accommodations; Providing online reservations and bookings for temporary lodging and accommodations; Reservation of temporary accommodations; Spa services, namely, providing temporary accommodations and meals to clients of a health or beauty spa

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code001
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, January 25, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code010
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code011
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, January 25, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, October 20, 2021
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBeProof, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressKENMORE, WA 980284245

Party NameBeProof, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressKENMORE, WA 980284245

Trademark Events


Event DateEvent Description
Monday, December 4, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, December 4, 2023ABANDONMENT - NO USE STATEMENT FILED
Tuesday, May 2, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 7, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 7, 2023PUBLISHED FOR OPPOSITION
Wednesday, February 15, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 31, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 25, 2023EXAMINER'S AMENDMENT ENTERED
Wednesday, January 25, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, January 25, 2023EXAMINERS AMENDMENT E-MAILED
Wednesday, January 25, 2023EXAMINERS AMENDMENT -WRITTEN
Tuesday, December 13, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 13, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 13, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 17, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 17, 2022NON-FINAL ACTION E-MAILED
Friday, June 17, 2022NON-FINAL ACTION WRITTEN
Thursday, June 16, 2022ASSIGNED TO EXAMINER
Wednesday, October 20, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 17, 2021NEW APPLICATION ENTERED