CHOOSE BRILLIANCE Trademark

Trademark Overview


On Monday, July 7, 2008, a trademark application was filed for CHOOSE BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the CHOOSE BRILLIANCE trademark a serial number of 76691082. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 30, 2016. This trademark is owned by JC ENTERTAINMENT LIGHTING SERVICES, INC.. The CHOOSE BRILLIANCE trademark is filed in the Advertising, Business and Retail Services, Construction & Repair Services, Treatment & Processing of Materials Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Logistics design and management, namely, logistics management in the fields of exhibit, stage, marketing, promotional, theme, theatrical, corporate presentation, and film and television production; providing signage stands and supports, namely, rental of signs for advertising purposes

Media center build, namely, building construction services for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production, installing carpets for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; providing installation and maintenance for lighting, audio and video equipment sold and/or rented

Providing generators, namely, rental of electric power generators for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; printing support, namely, ink jet and wide format eco-solvent inkjet printing, and plotting and scanning services for production of press area photo backdrops, bus shelter signage, movie poster and customer signage on paper, vinyl and other surfaces for exhibit, stage concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production

Training in connection with the installation and/or use of lighting, audio, and/or video equipment; motion picture film, concert, theatrical production services, namely, pre-visualization, staging, truss and rigging, graphics presentation support, namely, production of special effects including model-making services, computer-generated imagery and computer generated graphics for the production of motion pictures, videos, and movie trailers; event plotting, namely, special event planning; providing electrical installations and theatrical, studio lighting systems, namely, rental of lighting apparatus for theatrical sets or television studios; audio and video services, namely, audio and video recording services; rental of television, motion picture, concert and theatrical sets, namely, rental of lighting equipment, lighting fixtures, light kits, carts, grip and lamp stands, spotlights, strip lights, lamp bars, LED lighting, strobe lighting, fog machines, mirror balls, power cables, dimmin...

Drafting and rendering of blueprints for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; graphic support, namely, computer graphic design and rendering services; landscape lighting design; providing equipment specifications, namely, technology consultation in the field of ascertaining the compatibility, power requirements, applications, and limitations for lighting, audio and video equipment; providing lighting design and consultation for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production

Security guard services, namely, crowd control for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; providing signage stands and supports, namely, rental of signs for personal messages; obtaining environmental, design, zoning and other governmental permits
choose brilliance

General Information


Serial Number76691082
Word MarkCHOOSE BRILLIANCE
Filing DateMonday, July 7, 2008
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 30, 2016
Registration Number3750954
Registration DateTuesday, February 23, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 8, 2009

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesLogistics design and management, namely, logistics management in the fields of exhibit, stage, marketing, promotional, theme, theatrical, corporate presentation, and film and television production; providing signage stands and supports, namely, rental of signs for advertising purposes
Goods and ServicesMedia center build, namely, building construction services for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production, installing carpets for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; providing installation and maintenance for lighting, audio and video equipment sold and/or rented
Goods and ServicesProviding generators, namely, rental of electric power generators for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; printing support, namely, ink jet and wide format eco-solvent inkjet printing, and plotting and scanning services for production of press area photo backdrops, bus shelter signage, movie poster and customer signage on paper, vinyl and other surfaces for exhibit, stage concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production
Goods and ServicesTraining in connection with the installation and/or use of lighting, audio, and/or video equipment; motion picture film, concert, theatrical production services, namely, pre-visualization, staging, truss and rigging, graphics presentation support, namely, production of special effects including model-making services, computer-generated imagery and computer generated graphics for the production of motion pictures, videos, and movie trailers; event plotting, namely, special event planning; providing electrical installations and theatrical, studio lighting systems, namely, rental of lighting apparatus for theatrical sets or television studios; audio and video services, namely, audio and video recording services; rental of television, motion picture, concert and theatrical sets, namely, rental of lighting equipment, lighting fixtures, light kits, carts, grip and lamp stands, spotlights, strip lights, lamp bars, LED lighting, strobe lighting, fog machines, mirror balls, power cables, dimming controls, control consoles, rigging hardware, ladders, props; technical support services, namely, technical training advice related to the installation and use of lighting, audio, and video equipment
Goods and ServicesDrafting and rendering of blueprints for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; graphic support, namely, computer graphic design and rendering services; landscape lighting design; providing equipment specifications, namely, technology consultation in the field of ascertaining the compatibility, power requirements, applications, and limitations for lighting, audio and video equipment; providing lighting design and consultation for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production
Goods and ServicesSecurity guard services, namely, crowd control for exhibit, stage, concert, marketing, promotional, theme, theatrical, corporate presentation, and for film and television production; providing signage stands and supports, namely, rental of signs for personal messages; obtaining environmental, design, zoning and other governmental permits

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code035
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code037
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code040
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code041
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code042
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2016
Primary Code045
First Use Anywhere DateWednesday, April 30, 2008
First Use In Commerce DateWednesday, April 30, 2008

Trademark Owner History


Party NameJC ENTERTAINMENT LIGHTING SERVICES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSun Valley, CA 91352

Party NameJC ENTERTAINMENT LIGHTING SERVICES, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSun Valley, CA 91352

Party NameJC ENTERTAINMENT LIGHTING SERVICES, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSun Valley, CA 91352

Trademark Events


Event DateEvent Description
Friday, September 30, 2016CANCELLED SEC. 8 (6-YR)
Tuesday, February 23, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, December 8, 2009PUBLISHED FOR OPPOSITION
Wednesday, November 18, 2009NOTICE OF PUBLICATION
Thursday, November 5, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, November 5, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 5, 2009EXAMINERS AMENDMENT MAILED
Wednesday, November 4, 2009EXAMINER'S AMENDMENT ENTERED
Wednesday, November 4, 2009EXAMINERS AMENDMENT -WRITTEN
Tuesday, November 3, 2009PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, October 2, 2009WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, September 24, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 23, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 23, 2009AMENDMENT FROM APPLICANT ENTERED
Wednesday, September 23, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 21, 2009PAPER RECEIVED
Thursday, August 6, 2009NON-FINAL ACTION MAILED
Wednesday, August 5, 2009NON-FINAL ACTION WRITTEN
Wednesday, August 5, 2009PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, July 27, 2009WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, July 16, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, July 15, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 13, 2009AMENDMENT FROM APPLICANT ENTERED
Monday, July 13, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 8, 2009ASSIGNED TO LIE
Monday, July 6, 2009PAPER RECEIVED
Monday, April 20, 2009NON-FINAL ACTION MAILED
Friday, April 17, 2009NON-FINAL ACTION WRITTEN
Tuesday, March 31, 2009AMENDMENT FROM APPLICANT ENTERED
Tuesday, March 31, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 31, 2009ASSIGNED TO LIE
Monday, March 30, 2009PAPER RECEIVED
Monday, October 20, 2008NON-FINAL ACTION MAILED
Friday, October 17, 2008NON-FINAL ACTION WRITTEN
Friday, October 17, 2008NON-FINAL ACTION WRITTEN
Tuesday, October 14, 2008ASSIGNED TO EXAMINER
Tuesday, July 15, 2008APPLICATION FILING RECEIPT MAILED
Friday, July 11, 2008NEW APPLICATION ENTERED IN TRAM