CHOOSE. BREW. ENJOY. Trademark

Trademark Overview


On Tuesday, July 20, 2004, a trademark application was filed for CHOOSE. BREW. ENJOY. with the United States Patent and Trademark Office. The USPTO has given the CHOOSE. BREW. ENJOY. trademark a serial number of 78453574. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 24, 2017. This trademark is owned by Keurig, Incorporated. The CHOOSE. BREW. ENJOY. trademark is filed in the Environmental Control Instrument Products and Staple Food Products categories with the following description:

Electric coffee and tea brewing machines for domestic and commercial use

Coffee and tea sold in single-serving containers for use in coffee and tea brewing machines
choose. brew. enjoy.

General Information


Serial Number78453574
Word MarkCHOOSE. BREW. ENJOY.
Filing DateTuesday, July 20, 2004
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 24, 2017
Registration Number3118137
Registration DateTuesday, July 18, 2006
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 14, 2005

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: CHOOSE. BREW. ENJOY.
Goods and ServicesElectric coffee and tea brewing machines for domestic and commercial use
Goods and ServicesCoffee and tea sold in single-serving containers for use in coffee and tea brewing machines

Classification Information


International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 24, 2017
Primary Code011
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 24, 2017
Primary Code030
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

Trademark Owner History


Party NameKEURIG GREEN MOUNTAIN, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWATERBURY, VT 05676

Party NameGREEN MOUNTAIN COFFEE ROASTERS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWATERBURY, VT 05676

Party NameKeurig, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressReading, MA 01867

Party NameKeurig, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWakefield, MA 01880

Party NameKeurig, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWakefield, MA 01880

Trademark Events


Event DateEvent Description
Friday, February 24, 2017CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, March 23, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, July 18, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 13, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 26, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 29, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, December 15, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 15, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, November 20, 2011NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, November 19, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, November 19, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, November 17, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 17, 2011AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Wednesday, November 16, 2011TEAS SECTION 8 & 15 RECEIVED
Tuesday, November 15, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 14, 2011TEAS SECTION 7 REQUEST RECEIVED
Monday, June 2, 2008APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, June 2, 2008TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 18, 2006REGISTERED-PRINCIPAL REGISTER
Wednesday, May 31, 2006LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, May 19, 2006ASSIGNED TO LIE
Wednesday, May 10, 2006ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, March 20, 2006STATEMENT OF USE PROCESSING COMPLETE
Monday, March 20, 2006EXTENSION 1 GRANTED
Thursday, March 2, 2006USE AMENDMENT FILED
Thursday, March 2, 2006EXTENSION 1 FILED
Thursday, March 2, 2006TEAS EXTENSION RECEIVED
Thursday, March 2, 2006TEAS STATEMENT OF USE RECEIVED
Tuesday, September 6, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 14, 2005PUBLISHED FOR OPPOSITION
Wednesday, May 25, 2005NOTICE OF PUBLICATION
Wednesday, March 30, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 30, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 3, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, March 1, 2005ASSIGNED TO LIE
Tuesday, February 22, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 22, 2005ASSIGNED TO EXAMINER
Thursday, July 29, 2004NEW APPLICATION ENTERED IN TRAM