| Serial Number | 79430787 |
| Word Mark | CHOOSE ASC FOR CHANGE |
| Filing Date | Friday, July 4, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Monday, July 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) blue, aqua, turquoise and white is/are claimed as a feature of the mark. |
| Goods and Services | Advertising and promotional services; advertising services to promote public awareness of sustainable and responsible fish farming, aquaculture and edible fish and seafood; developing of marketing campaigns for others; management of commercial matters; business administration; business administration relating to the coordination of global standardization for sustainable and responsible aquaculture; market surveys, research and analysis; business organizational and economic consulting; business management of marketing services; rental of advertising materials; business research; public relations services; marketing research; organization of exhibitions for commercial or publicity purposes; public opinion and marketing opinion polling; organization of trade fairs for commercial or publicity purposes; rental of advertising time on communication media; all mentioned services related to sustainable and responsible fish farming, aquaculture and edible fish and seafood. |
| Description of Mark | The mark consists of a fish design outlined in aqua with the aqua wording CHOOSE and CHANGE with the white wording ASC FOR stacked in between, all set against a shaded background containing shades of blue and turquoise. |
| Pseudo Mark | CHOOSE AQUACULTURE STEWARDSHIP COUNCIL FOR CHANGE |
| Goods and Services | Advising and providing scientific information on environmental protection, sustainable and responsible fish farming and aquaculture; developing quality control standards being inspection regulations in regard to compliance with requirements for sustainable and responsible aquaculture; developing quality control standards in the field of sustainable and responsible fish farming, aquaculture and edible fish and seafood; testing, analysis and evaluation of sustainable and responsible fish farming, aquaculture and edible fish and seafood to determine conformity with certification standards; carrying out quality inspection activities of sustainable and responsible fish farming, aquaculture and edible fish and seafood for quality control purposes; testing products, services and systems of third parties against certification criteria for quality control purposes; monitoring the quality of the products and services of third parties to determine conformity with certification standards; developing quality control standards in the form of statements for sustainable and responsible fish farming, aquaculture and edible fish and seafood; comparative research into the quality of goods and services of others; supervising standardization activities, namely, developing quality control standards for sustainable and responsible fish farming, aquaculture and edible fish and seafood, as well as evaluating such goods and services to assure compliance with such standards; all the aforementioned services in the field of sustainable and responsible fish farming, aquaculture and edible fish and seafood. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 21, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Stichting Aquaculture Stewardship Council |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | NL |
| Event Date | Event Description |
| Thursday, August 21, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, August 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, October 22, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 22, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 22, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 22, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 22, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, November 21, 2025 | ASSIGNED TO EXAMINER |
| Monday, November 24, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 25, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Sunday, January 4, 2026 | REFUSAL PROCESSED BY MPU |
| Sunday, January 4, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, January 22, 2026 | REFUSAL PROCESSED BY IB |
| Wednesday, June 24, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 24, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 24, 2026 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Wednesday, June 24, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 24, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 24, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 24, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |