| Serial Number | 99556210 |
| Word Mark | CHOICES & TRADEOFFS |
| Filing Date | Thursday, December 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 26, 2026 |
| Pseudo Mark | CHOICES AND TRADEOFFS |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of personal development and personal responsibility; Entertainment services, namely, providing video podcasts in the field of personal development and personal responsibility; Providing in-person educational forums in the field of personal development and personal responsibility; Educational services, namely, conducting conferences, retreats, seminars, and workshops in the field of personal development and personal responsibility and distribution of educational materials in connection therewith; Education services, namely, providing panel discussions in the field of personal development and personal responsibility; Production and distribution of videos in the field of personal development and personal responsibility; Providing online, non-downloadable, short-form videos in the field of personal development and personal responsibility via social media mobile applications; Providing on-line courses of instruction in the field of personal development and personal responsibility via a website; Providing on-line non-downloadable articles in the field of personal development and personal responsibility; Providing a website featuring non-downloadable videos in the field of personal development and personal responsibility; Subscription-based education services, namely, providing classes, seminars, and workshops in the field of personal development and personal responsibility; Membership club services, namely, providing training to members in the field of personal development and personal responsibility; Providing online non-downloadable e-books in the field of personal development and personal responsibility; Providing on-line newsletters in the field of personal development and personal responsibility; On-line journals, namely, blogs featuring personal development and personal responsibility |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Es of Choice, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30326 US |
| Party Name | Es of Choice, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30326 US |
| Event Date | Event Description |
| Thursday, December 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 22, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |