CHOICES & TRADEOFFS Trademark
Trademark Overview
On Thursday, December 18, 2025, a trademark application was filed for CHOICES & TRADEOFFS with the United States Patent and Trademark Office. The USPTO has given the CHOICES & TRADEOFFS trademark a serial number of 99556210. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 26, 2026. This trademark is owned by Es of Choice, Inc.. The CHOICES & TRADEOFFS trademark is filed in the Education & Entertainment Services category with the following description:
Entertainment services, namely, providing podcasts in the field of personal development and personal responsibility; Entertainment services, namely, providing video podcasts in the field of personal development and personal responsibility; Providing in-person educational forums in the field of personal development and personal responsibility; Educational services, namely, conducting conferences, retreats, seminars, and workshops in the field of personal development and personal responsibility and distribution of educational materials in connection therewith; Education services, namely, providing panel discussions in the field of personal development and personal responsibility; Production and distribution of videos in the field of personal development and personal responsibility; Providing online, non-downloadable, short-form videos in the field of personal development and personal responsibility via social media mobile applications; Providing on-line courses of instruction in the fiel...
General Information
| Serial Number | 99556210 |
| Word Mark | CHOICES & TRADEOFFS |
| Filing Date | Thursday, December 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 26, 2026 |
Trademark Statements
| Pseudo Mark | CHOICES AND TRADEOFFS |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of personal development and personal responsibility; Entertainment services, namely, providing video podcasts in the field of personal development and personal responsibility; Providing in-person educational forums in the field of personal development and personal responsibility; Educational services, namely, conducting conferences, retreats, seminars, and workshops in the field of personal development and personal responsibility and distribution of educational materials in connection therewith; Education services, namely, providing panel discussions in the field of personal development and personal responsibility; Production and distribution of videos in the field of personal development and personal responsibility; Providing online, non-downloadable, short-form videos in the field of personal development and personal responsibility via social media mobile applications; Providing on-line courses of instruction in the field of personal development and personal responsibility via a website; Providing on-line non-downloadable articles in the field of personal development and personal responsibility; Providing a website featuring non-downloadable videos in the field of personal development and personal responsibility; Subscription-based education services, namely, providing classes, seminars, and workshops in the field of personal development and personal responsibility; Membership club services, namely, providing training to members in the field of personal development and personal responsibility; Providing online non-downloadable e-books in the field of personal development and personal responsibility; Providing on-line newsletters in the field of personal development and personal responsibility; On-line journals, namely, blogs featuring personal development and personal responsibility |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Es of Choice, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30326
US |
| Party Name | Es of Choice, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30326
US |
Trademark Events
| Event Date | Event Description |
| Thursday, December 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 22, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
