| Serial Number | 97931192 |
| Word Mark | CHOICES MATTER |
| Filing Date | Thursday, May 11, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 24, 2024 |
| Registration Number | 7511195 |
| Registration Date | Tuesday, September 24, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 9, 2024 |
| Goods and Services | Educational services, namely, providing programs and educational speakers in the fields of safe driving, substance abuse, and health |
| Description of Mark | The mark consists of the wording "CHOICES MATTER" in yellow stencil font above five black images in yellow boxes; a cell phone, a beer bottle, a steering wheel, a seat belt, and a marijuana leaf. The design is surrounded by a black background. |
| Indication of Colors claimed | The color(s) yellow and black is/are claimed as a feature of the mark. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 10, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, December 13, 2016 |
| First Use In Commerce Date | Tuesday, December 13, 2016 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Event Date | Event Description |
| Monday, May 15, 2023 | NEW APPLICATION ENTERED |
| Friday, February 16, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, February 16, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, February 16, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 11, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 10, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 13, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 6, 2024 | ASSIGNED TO EXAMINER |
| Saturday, May 11, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, May 12, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, June 1, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 19, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 24, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 24, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |