| Serial Number | 97931052 |
| Word Mark | CHOICES MATTER |
| Filing Date | Thursday, May 11, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 3, 2024 |
| Registration Number | 7491675 |
| Registration Date | Tuesday, September 3, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2024 |
| Goods and Services | Educational services, namely, providing programs and educational speakers in the fields of safe driving, substance abuse, and mental health |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 16, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, December 13, 2016 |
| First Use In Commerce Date | Tuesday, December 13, 2016 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Party Name | Alliance Sport Marketing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37219 |
| Event Date | Event Description |
| Monday, May 15, 2023 | NEW APPLICATION ENTERED |
| Tuesday, February 6, 2024 | ASSIGNED TO EXAMINER |
| Saturday, May 11, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 11, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, May 12, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 16, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 16, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, February 16, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, February 16, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 29, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 3, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |