| Serial Number | 88614195 |
| Word Mark | CHOICECASH |
| Filing Date | Thursday, September 12, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 26, 2020 |
| Registration Number | 6062865 |
| Registration Date | Tuesday, May 26, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2020 |
| Indication of Colors claimed | The color(s) blue and green is/are claimed as a feature of the mark. |
| Pseudo Mark | CHOICE CASH |
| Goods and Services | Financial services, namely, money lending |
| Description of Mark | The mark consists of the words "CHOICECASH" where the word "CHOICE" is written in blue with the "I" dotted with two green arrows pointing in different directions and where the word "CASH" is written in green with the "S" stylized as a dollar sign. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, May 21, 2019 |
| First Use In Commerce Date | Tuesday, May 21, 2019 |
| Party Name | Wheels Financial Group, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Van Nuys, CA 91406 |
| Party Name | Wheels Financial Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Van Nuys, CA 91406 |
| Party Name | Wheels Financial Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Van Nuys, CA 91406 |
| Event Date | Event Description |
| Monday, September 16, 2019 | NEW APPLICATION ENTERED |
| Friday, September 20, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 21, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 3, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, December 10, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 10, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 10, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 13, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 6, 2020 | ASSIGNED TO LIE |
| Friday, January 10, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 10, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 4, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 19, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 26, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, April 8, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, April 8, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, April 8, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, April 8, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, April 8, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, May 26, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, November 24, 2025 | TEAS SECTION 8 & 15 RECEIVED |