CHOICE THEORY Trademark

Trademark Overview


On Thursday, November 14, 1996, a trademark application was filed for CHOICE THEORY with the United States Patent and Trademark Office. The USPTO has given the CHOICE THEORY trademark a serial number of 75198206. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, September 4, 2019. This trademark is owned by WILLIAM GLASSER INSTITUTE, THE. The CHOICE THEORY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

prerecorded audio and video [ tapes ] * (( CDs and DVDs )) * in the field of human behavior and an examination thereof

printed matter, namely, books, pamphlets, booklets, and newsletters in the field of human behavior and an examination thereof

educational services, namely, conducting seminars, conferences, classes, workshops, and courses in the field of human behavior and an examination thereof
choice theory

General Information


Serial Number75198206
Word MarkCHOICE THEORY
Filing DateThursday, November 14, 1996
Status800 - REGISTERED AND RENEWED
Status DateWednesday, September 4, 2019
Registration Number2239341
Registration DateTuesday, April 13, 1999
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 2, 1997

Trademark Statements


Amendment to a Registration/Renewal CertificateIn the statement, Column 1, line 5 and 6 "tapes" is deleted, and "CDs and DVDs" inserted.
Goods and Servicesprerecorded audio and video [ tapes ] * (( CDs and DVDs )) * in the field of human behavior and an examination thereof
Goods and Servicesprinted matter, namely, books, pamphlets, booklets, and newsletters in the field of human behavior and an examination thereof
Goods and Serviceseducational services, namely, conducting seminars, conferences, classes, workshops, and courses in the field of human behavior and an examination thereof

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, December 4, 1996
Primary Code009
First Use Anywhere DateTuesday, March 31, 1998
First Use In Commerce DateTuesday, March 31, 1998

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, December 4, 1996
Primary Code016
First Use Anywhere DateTuesday, June 30, 1998
First Use In Commerce DateTuesday, June 30, 1998

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, December 4, 1996
Primary Code041
First Use Anywhere DateWednesday, December 31, 1997
First Use In Commerce DateWednesday, December 31, 1997

Trademark Owner History


Party NameWILLIAM GLASSER INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90049

Party NameWILLIAM GLASSER INSTITUTE, THE
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChatsworth, CA 91311

Party NameWILLIAM GLASSER INSTITUTE, THE
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChatsworth, CA 91311

Party NameWILLIAM GLASSER INSTITUTE, THE
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChatsworth, CA 91311

Trademark Events


Event DateEvent Description
Wednesday, September 4, 2019REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, September 4, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, September 4, 2019AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Wednesday, September 4, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 3, 2019PETITION TO DIRECTOR - GRANTED
Tuesday, June 11, 2019PETITION PENDING - AMENDMENT COMMENT PERIOD
Wednesday, May 29, 2019ASSIGNED TO PETITION STAFF
Thursday, March 14, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 15, 2018TEAS SECTION 8 & 9 RECEIVED
Monday, October 15, 2018SEC 7 REQUEST FILED
Monday, October 15, 2018TEAS PETITION TO DIRECTOR RECEIVED
Wednesday, September 4, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, July 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 6, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, May 10, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, May 10, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 6, 2008ASSIGNED TO PARALEGAL
Wednesday, April 23, 2008TEAS SECTION 8 & 9 RECEIVED
Tuesday, March 8, 2005REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 19, 2004RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 15
Thursday, August 19, 2004RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 15
Thursday, August 19, 2004PAPER RECEIVED
Tuesday, July 6, 2004POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, May 27, 2004REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, April 13, 1999REGISTERED-PRINCIPAL REGISTER
Thursday, December 31, 1998ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, December 31, 1998ASSIGNED TO EXAMINER
Thursday, November 12, 1998STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 12, 1998EXTENSION 2 GRANTED
Thursday, October 15, 1998USE AMENDMENT FILED
Thursday, October 15, 1998EXTENSION 2 FILED
Monday, June 15, 1998EXTENSION 1 GRANTED
Wednesday, May 13, 1998EXTENSION 1 FILED
Tuesday, November 25, 1997NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 2, 1997PUBLISHED FOR OPPOSITION
Friday, August 1, 1997NOTICE OF PUBLICATION
Monday, June 30, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 26, 1997EXAMINER'S AMENDMENT MAILED
Wednesday, June 18, 1997ASSIGNED TO EXAMINER