| Serial Number | 86494998 |
| Word Mark | CHOICE |
| Filing Date | Monday, January 5, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 4909879 |
| Registration Date | Tuesday, March 1, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 12, 2015 |
| Goods and Services | Frequent hotel guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits and acquire points redeemable for consumer products and services; developing and administering a membership rewards program for lodging guests; accommodation incentive award programs |
| Goods and Services | Hotel and motel services, hotel and motel reservation services for others, and online hotel and motel reservation services for others; hotel services for preferred customers; temporary accommodations; booking and reservation services provided in relation to a customer loyalty or frequent buyer scheme |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 14, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 15, 2001 |
| First Use In Commerce Date | Wednesday, August 15, 2001 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 14, 2015 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, November 30, 1990 |
| First Use In Commerce Date | Friday, November 30, 1990 |
| Party Name | Choice Hotels International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852 |
| Party Name | Choice Hotels International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rockville, MD 20850 |
| Party Name | Choice Hotels International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rockville, MD 20850 |
| Event Date | Event Description |
| Thursday, January 8, 2015 | NEW APPLICATION ENTERED |
| Thursday, March 12, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, March 18, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 7, 2015 | ASSIGNED TO LIE |
| Tuesday, April 7, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 22, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, November 30, 2015 | USE AMENDMENT FILED |
| Saturday, January 9, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, January 9, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 27, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 1, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 14, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 12, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, November 30, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, January 26, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, March 1, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 16, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 20, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 20, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 20, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 20, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 20, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, March 2, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, February 28, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 16, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, August 16, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, April 7, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, August 19, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 19, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, August 19, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, August 19, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |