| Serial Number | 79416044 |
| Word Mark | CHOICE |
| Filing Date | Monday, December 30, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Friday, December 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) yellow and black is/are claimed as a feature of the mark. |
| Goods and Services | Downloadable cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable computer graphics; data processing apparatus; computer memory devices; computers; computer operating programs, recorded; central processing units (CPU); computer game software, recorded; downloadable music files; downloadable image files featuring avatars for use in virtual environments; memory cards for video game machines; electronic security tokens in the nature of non-fungible tokens used by an authorized user of a computer system to facilitate authentication; electronic black boxes for recording data; recorded and downloadable computer software platforms for managing a curated and premium selection of products for an online retail store, providing a premium online shopping experience, integrating business management, analytics, and logistics services for curated product offerings; downloadable computer game software; downloadable e-wallets, namely, downloadable computer software for use as a digital wallet; recorded and downloadable data sets in the field of retail analytics, consumer behavior, market trends, product demand, e-commerce sales statistics, logistics, warehousing, supply chain management, shipping routes, inventory tracking, advertising campaign performance and audience demographics; Global Positioning System (GPS) apparatus; virtual reality headsets; spectacles. |
| Goods and Services | Online retail store services featuring a wide variety of consumer goods of others with integrated sales operations, payment services, logistics, and warehousing; online retail store services featuring downloadable and prerecorded music and movies; demonstration of goods; advertising services; rental of advertising space; presentation of goods on communication media, for retail purposes; consultancy regarding advertising communication strategies; business management consultancy; conducting market studies; organization of exhibitions for commercial or advertising purposes; providing business information; providing commercial information and advice for consumers in the choice of products and services; commercial intermediation services, namely, business intermediary services relating to the matching of various professionals with clients; providing user reviews for commercial or advertising purposes; providing user rankings for commercial or advertising purposes; arranging and conducting of commercial events in the nature of trade shows; lead generation services; sales prospecting for others; import-export agency services; sales promotion for others; marketing; provision of an online marketplace for buyers and sellers of goods and services; promoting the goods of others through influencers; compilation of information into computer databases; systemization of information into computer databases; website traffic optimisation; updating and maintenance of data in computer databases; web indexing for commercial or advertising purposes; accounting; sponsorship search. |
| Goods and Services | Air transport; car transport; railway transport; packaging of goods; storage of goods; river transport by boat; freighting services; transport by pipeline; transporting furniture; transport of goods; marine transport; transport reservation; travel ticket reservation service; wrapping of goods in the nature of gift wrapping; message delivery; delivery of goods by mail order; launching of satellites for others; flower delivery; transportation logistics, namely, providing transportation and delivery services by air, road, rail and sea; barge transport; guarded transport of valuables; cable car transport; transport brokerage; providing transportation information; physical storage of electronically stored data or documents; rental of storage lockers; locating and tracking of cargo for transportation purposes. |
| Description of Mark | The mark consists of The mark consists of a light yellow background containing a large check mark in darker yellow with the stylized word "CHOICE" appearing in black over the right side of the check mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 6, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 6, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ALIBABA INNOVATION PRIVATE LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | SG |
| Event Date | Event Description |
| Thursday, February 6, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, February 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 11, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 23, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, April 24, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Sunday, June 22, 2025 | REFUSAL PROCESSED BY MPU |
| Sunday, June 22, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, July 12, 2025 | REFUSAL PROCESSED BY IB |
| Thursday, December 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |