Trademark Overview
On Monday, December 30, 2024, a trademark application was filed for CHOICE with the United States Patent and Trademark Office. The USPTO has given the CHOICE trademark a serial number of 79416044. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Sunday, June 22, 2025. This trademark is owned by ALIBABA INNOVATION PRIVATE LIMITED. The CHOICE trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, and Transportation & Storage Services categories with the following description:
Downloadable cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable digital files authenticated by non-fungible tokens [NFTs]; downloadable digital audio files authenticated by non-fungible tokens [NFTs]; downloadable computer graphics; data processing apparatus; computer memory devices; computers; computer programs, recorded; computer operating programs, recorded; computer software, recorded; central processing units [processors]; electronic publications, downloadable; computer programs, downloadable; computer game software, recorded; downloadable music files; downloadable image files; downloadable image files featuring avatars for use in virtual environments; computer software applications, downloadable; memory cards for video game machines; security tokens [encryption devices]; black boxes [data recorders]; computer software platforms, recorded or downloadable; compu...
Air transport; car transport; railway transport; parcel delivery; packaging of goods; delivery of goods; storage of goods; river transport; freighting; transport by pipeline; transporting furniture; transport; marine transport; courier services [messages or merchandise]; transport reservation; travel reservation; wrapping of goods; message delivery; delivery of goods by mail order; launching of satellites for others; flower delivery; transportation logistics; barge transport; guarded transport of valuables; cable car transport; transport brokerage; providing transportation information; physical storage of electronically stored data or documents; rental of storage lockers; locating and tracking of cargo for transportation purposes.
Online retail services; online retail services for downloadable and pre-recorded music and movies; demonstration of goods; advertising; rental of advertising space; presentation of goods on communication media, for retail purposes; consultancy regarding advertising communication strategies; business management consultancy; market studies; organization of exhibitions for commercial or advertising purposes; providing business information; providing commercial information and advice for consumers in the choice of products and services; commercial intermediation services; providing user reviews for commercial or advertising purposes; providing user rankings for commercial or advertising purposes; arranging and conducting of commercial events; lead generation services; sales prospecting for others; import-export agency services; sales promotion for others; marketing; provision of an online marketplace for buyers and sellers of goods and services; promotion of goods through influencers; comp...
