CHILL WITH MR. MICHELADA ADD TO YOUR FAVORITE BEER! SPICE UP YOUR CERVEZA! AUTHENTIC MEXICAN BEER MIX Trademark
Trademark Overview
On Thursday, March 6, 2025, a trademark application was filed for CHILL WITH MR. MICHELADA ADD TO YOUR FAVORITE BEER! SPICE UP YOUR CERVEZA! AUTHENTIC MEXICAN BEER MIX with the United States Patent and Trademark Office. The USPTO has given the CHILL WITH MR. MICHELADA ADD TO YOUR FAVORITE BEER! SPICE UP YOUR CERVEZA! AUTHENTIC MEXICAN BEER MIX trademark a serial number of 99071605. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, October 16, 2025. The CHILL WITH MR. MICHELADA ADD TO YOUR FAVORITE BEER! SPICE UP YOUR CERVEZA! AUTHENTIC MEXICAN BEER MIX trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic cocktails; Non-alcoholic powders used in the preparation of alcoholic cocktails; Non-alcoholic beer-based cocktails; Cocktails, non-alcoholic; Non-alcoholic cocktail bases; Non-alcoholic cocktail mixes; Cocktail bases, non-alcoholic; Cocktail mixes, non-alcoholic; Non-alcoholic cocktails, namely, mocktails; Fruit-based beverages; Fruit beverages; Fruit-flavoured beverages; Whey beverages; Fruit juice beverages; Non-alcoholic water-based beverages; Non-alcoholic malt beverages; Aloe juice beverages; Non-alcoholic honey-based beverages; Non-alcoholic cactus-based beverages; Agave juice beverages
General Information
| Serial Number | 99071605 |
| Word Mark | CHILL WITH MR. MICHELADA ADD TO YOUR FAVORITE BEER! SPICE UP YOUR CERVEZA! AUTHENTIC MEXICAN BEER MIX |
| Filing Date | Thursday, March 6, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, October 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of a design of a smiling anthropomorphic chili pepper wearing black sunglasses and a sombrero, standing at a bar table holding a beer in one hand and giving a thumb's up gesture in his other hand, with two curved lines appearing next to the thumb. The sombrero is outlined in black and features a yellow to orange gradient of colors. There is black and red zig-zag line under the brim of hat. The chili pepper is red, outline in black, with white teeth, black arms, and white hands. The chili pepper has green hair poking out of his sombrero. The bar table is brown with dark brown and black accents, outlined in black. There is a brown stool with black accents, outlined in black, that sits below the bar's counter. The beer being held by the pepper is outlined in black and contains orange liquid with off-white foam spilling over, and features white accents. The beer sitting on the bar's counter appears the same as the other beer, except there is a white handle outlined in black. The pepper at the bar scene sits on a bright green field. Above the pepper's sombrero there is the stacked stylized wording "CHILL WITH", "MR.", and "MICHELADA". The letters in "CHILL WITH" appear in red with yellow outline. The punctuation and letters in "MR. MICHELADA" appear in white with an inner black outline featuring white accents, a middle outline in red, and an outer outline in yellow. On the left side next to the pepper's sombrero there is the stacked stylized wording "ADD TO", "YOUR", "FAVORITE", and "BEER!", wherein each of the letters and punctuation appear in yellow and have a black outline. Superimposed over the bottom portion of the bar counter there is the stacked stylized wording "SPICE UP" and "YOUR CERVEZA!" appearing in red letters and punctuation with a white outline. Centered below that wording is the stylized wording "AUTHENTIC MEXICAN BEER" in yellow with black outlined. At the right side of the entire mark there are repeating vertical lines in black. The entire wording and design appear in a rectangular shape that it is not being claimed as a part of the mark. All other white in the mark represents background and/or transparent area and is not claimed as a feature of the mark. |
| Goods and Services | Non-alcoholic cocktails; Non-alcoholic powders used in the preparation of alcoholic cocktails; Non-alcoholic beer-based cocktails; Cocktails, non-alcoholic; Non-alcoholic cocktail bases; Non-alcoholic cocktail mixes; Cocktail bases, non-alcoholic; Cocktail mixes, non-alcoholic; Non-alcoholic cocktails, namely, mocktails; Fruit-based beverages; Fruit beverages; Fruit-flavoured beverages; Whey beverages; Fruit juice beverages; Non-alcoholic water-based beverages; Non-alcoholic malt beverages; Aloe juice beverages; Non-alcoholic honey-based beverages; Non-alcoholic cactus-based beverages; Agave juice beverages |
| Indication of Colors claimed | The color(s) brown, orange, green, red, yellow, white, black, and brown is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of CERVEZA in the mark is BEER. |
| Pseudo Mark | CHILL WITH MISTER MICHELADA ADD TO YOUR FAVORITE BEER SPICE UP YOUR CERVEZA AUTHENTIC MEXICAN BEER MIX |
| NOT AVAILABLE | MICHELADA, ADD TO YOUR FAVORITE BEER AND AUTHENTIC MEXICAN BEER MIX |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 6, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, April 17, 2014 |
| First Use In Commerce Date | Thursday, April 17, 2014 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Union City, CA 94587 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Union City, CA 94587 |
Trademark Events
| Event Date | Event Description |
| Thursday, March 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 6, 2025 | NEW APPLICATION ENTERED |
| Sunday, July 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, July 27, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 8, 2025 | ASSIGNED TO EXAMINER |
| Monday, August 25, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, August 25, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, August 25, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 16, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 16, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
