CHEEZ-IT CITRUS BOWL Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for CHEEZ-IT CITRUS BOWL with the United States Patent and Trademark Office. The USPTO has given the CHEEZ-IT CITRUS BOWL trademark a serial number of 99470370. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 30, 2025. This trademark is owned by Kellogg North America Company LLC. The CHEEZ-IT CITRUS BOWL trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:
Crackers
Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games
Promotional sponsorship of football events and games
General Information
| Serial Number | 99470370 |
| Word Mark | CHEEZ-IT CITRUS BOWL |
| Filing Date | Thursday, October 30, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, October 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) red, white, brown, orange, green and yellow is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a diamond shaped cracker outlined in brown with orange and yellow sunrays and an image of a tree with green leaves and orange and yellow fruit. The words "CHEEZ IT" in white with brown shadowing and a square light orange cracker with brown shadowing and center dot between the "Z" and the "I" all appear on a red rectangle that has a brown border that is sitting on the top half of the cracker. The words "CITRUS BOWL" in brown appear under the outlined red rectangle in the middle of the cracker and are each underlined in brown. |
| Goods and Services | Crackers |
| Goods and Services | Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games |
| Goods and Services | Promotional sponsorship of football events and games |
| NOT AVAILABLE | "BOWL" |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
Trademark Owner History
| Party Name | Kellogg North America Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
