CHEEZ-IT CITRUS BOWL Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for CHEEZ-IT CITRUS BOWL with the United States Patent and Trademark Office. The USPTO has given the CHEEZ-IT CITRUS BOWL trademark a serial number of 99470370. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 12, 2026. This trademark is owned by Kellogg North America Company LLC. The CHEEZ-IT CITRUS BOWL trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:
Crackers
Promotional sponsorship of football events and games
Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games
General Information
| Serial Number | 99470370 |
| Word Mark | CHEEZ-IT CITRUS BOWL |
| Filing Date | Thursday, October 30, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Description of Mark | The mark consists of a cracker being a diamond with scalloped edges and rounded corners outlined in brown with dark and light orange rays emanating from the center. At the bottom of this diamond is a white circle, outlined in brown, with a tree having a brown trunk, light and dark green leaves, and yellow and orange fruit. Superimposed over the top of the diamond is a red rectangle, outlined in brown, with the wording "CHEEZ IT" in stylized white font with dark red shadowing therein. A dark orange cracker outlined in dark red with a dark red dot appears between "CHEEZ" and "IT". Beneath the red rectangle, is the wording "CITRUS BOWL" underlined all in stylized brown font. |
| Goods and Services | Crackers |
| Indication of Colors claimed | The color(s) dark red, light red, light orange, dark orange, brown, yellow, white, dark green, and light green is/are claimed as a feature of the mark. |
| Pseudo Mark | CHEEZ IT CITRUS BOWL |
| Goods and Services | Promotional sponsorship of football events and games |
| Goods and Services | Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games |
| NOT AVAILABLE | "BOWL" |
| Pseudo Mark | CHEESE IT CITRUS BOWL |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, December 30, 2025 |
| First Use In Commerce Date | Tuesday, December 30, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
Trademark Owner History
| Party Name | Kellogg North America Company LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016
US |
| Party Name | Kellogg North America Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 25, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 25, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 23, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, March 23, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, March 23, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 3, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 3, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 3, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 3, 2026 | TEAS AMENDMENT OF USE RECEIVED |
| Friday, April 3, 2026 | USE AMENDMENT FILED |
| Friday, April 3, 2026 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, April 2, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 2, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 2, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 16, 2026 | USE AMENDMENT ACCEPTED |
| Thursday, April 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
