| Serial Number | 99470370 |
| Word Mark | CHEEZ-IT CITRUS BOWL |
| Filing Date | Thursday, October 30, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 8321863 |
| Registration Date | Tuesday, June 30, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
| Description of Mark | The mark consists of a cracker being a diamond with scalloped edges and rounded corners outlined in brown with dark and light orange rays emanating from the center. At the bottom of this diamond is a white circle, outlined in brown, with a tree having a brown trunk, light and dark green leaves, and yellow and orange fruit. Superimposed over the top of the diamond is a red rectangle, outlined in brown, with the wording "CHEEZ IT" in stylized white font with dark red shadowing therein. A dark orange cracker outlined in dark red with a dark red dot appears between "CHEEZ" and "IT". Beneath the red rectangle, is the wording "CITRUS BOWL" underlined all in stylized brown font. |
| Goods and Services | Crackers |
| Indication of Colors claimed | The color(s) dark red, light red, light orange, dark orange, brown, yellow, white, dark green, and light green is/are claimed as a feature of the mark. |
| Pseudo Mark | CHEEZ IT CITRUS BOWL |
| Goods and Services | Promotional sponsorship of football events and games |
| Goods and Services | Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games |
| NOT AVAILABLE | "BOWL" |
| Pseudo Mark | CHEESE IT CITRUS BOWL |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, December 30, 2025 |
| First Use In Commerce Date | Tuesday, December 30, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
| Party Name | Kellogg North America Company LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016 US |
| Party Name | Kellogg North America Company LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016 US |
| Party Name | Kellogg North America Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Battle Creek, MI 49016 US |
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 25, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 25, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 23, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, March 23, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, March 23, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 3, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 3, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 3, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 3, 2026 | TEAS AMENDMENT OF USE RECEIVED |
| Friday, April 3, 2026 | USE AMENDMENT FILED |
| Friday, April 3, 2026 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, April 2, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 2, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 2, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 16, 2026 | USE AMENDMENT ACCEPTED |
| Thursday, April 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 30, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |