| Serial Number | 88151766 |
| Word Mark | CHEEZ-IT BOWL |
| Filing Date | Thursday, October 11, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 10, 2026 |
| Registration Number | 5951247 |
| Registration Date | Tuesday, December 31, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 5, 2019 |
| Description of Mark | The mark consists of a diamond shaped cracker with a hole in the middle with a brown horizontal line that has a brown mountain, light orange and dark orange sun rays and a brown cactus above the line. Below the line is the color orange with flecks of brown throughout the whole cracker and with a brown border around the cracker. The words "CHEEZ IT" in white with brown shadowing and with a square light orange cracker with brown shadowing and center dot between the "Z" and the "I" all appear on a red rectangle that has a brown border that is sitting on the top half of the cracker. The word "BOWL" in white surrounded in brown with orange football laces in the middle of the brown in the "O" appears on the lower portion of the cracker. The white hole in the center of the mark represents background and is not a feature of the mark. |
| Goods and Services | Crackers |
| Indication of Colors claimed | The color(s) red, white, brown, and orange is/are claimed as a feature of the mark. |
| Goods and Services | Entertainment services, namely, arranging and conducting football events and games; Organizing sporting events, namely, football events and games |
| Goods and Services | Promotional sponsorship of football events and games |
| NOT AVAILABLE | "BOWL" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 10, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, October 29, 2019 |
| First Use In Commerce Date | Tuesday, October 29, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 10, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, August 20, 2018 |
| First Use In Commerce Date | Monday, August 20, 2018 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 10, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, August 26, 2018 |
| First Use In Commerce Date | Sunday, August 26, 2018 |
| Party Name | KELLOGG NORTH AMERICA COMPANY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 US |
| Party Name | Kellogg North America Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 US |
| Party Name | Kellogg North America Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 US |
| Party Name | Kellogg North America Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 US |
| Event Date | Event Description |
| Monday, October 15, 2018 | NEW APPLICATION ENTERED |
| Monday, October 22, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 23, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 10, 2018 | ASSIGNED TO EXAMINER |
| Monday, December 17, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, December 17, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, December 17, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 10, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 10, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 10, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 10, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 25, 2019 | ASSIGNED TO LIE |
| Tuesday, January 29, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 29, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, November 9, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 29, 2019 | USE AMENDMENT FILED |
| Saturday, November 9, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, November 26, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, November 27, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 31, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 13, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 31, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 10, 2026 | CANCELLED SEC. 8 (6-YR) |