CHEETOS Trademark

Trademark Overview


On Wednesday, April 27, 2022, a trademark application was filed for CHEETOS with the United States Patent and Trademark Office. The USPTO has given the CHEETOS trademark a serial number of 97383934. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Friday, September 13, 2024. This trademark is owned by Frito-Lay North America, Inc.. The CHEETOS trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable audio and video files featuring artwork, text, audio content and video content in the field of food; downloadable multimedia file containing artwork, text, audio recordings and video recordings relating to food authenticated by non-fungible tokens (NFTs)
cheetos

General Information


Serial Number97383934
Word MarkCHEETOS
Filing DateWednesday, April 27, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateFriday, September 13, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, January 31, 2023

Trademark Statements


Description of MarkThe mark consists of the stylized word "CHEETOS" where the letters are shown in yellow with white highlights and a thin orange border around each letter. A black border forms a background and surrounds each letter.
Goods and ServicesDownloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable audio and video files featuring artwork, text, audio content and video content in the field of food; downloadable multimedia file containing artwork, text, audio recordings and video recordings relating to food authenticated by non-fungible tokens (NFTs)
Indication of Colors claimedThe color(s) yellow, orange, white and black is/are claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, May 3, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameFrito-Lay North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Trademark Events


Event DateEvent Description
Saturday, April 30, 2022NEW APPLICATION ENTERED
Tuesday, May 3, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 16, 2022ASSIGNED TO EXAMINER
Friday, June 17, 2022NON-FINAL ACTION WRITTEN
Friday, June 17, 2022NON-FINAL ACTION E-MAILED
Friday, June 17, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 19, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 19, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 20, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, December 24, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 11, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 31, 2023PUBLISHED FOR OPPOSITION
Monday, September 25, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, January 31, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 28, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, March 28, 2024SOU EXTENSION 2 GRANTED
Monday, September 25, 2023SOU EXTENSION 1 FILED
Monday, September 25, 2023SOU EXTENSION 1 GRANTED
Wednesday, September 27, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 28, 2024SOU TEAS EXTENSION RECEIVED
Thursday, March 28, 2024SOU EXTENSION 2 FILED
Friday, March 29, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 13, 2024SOU TEAS EXTENSION RECEIVED
Friday, September 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 13, 2024SOU EXTENSION 3 FILED
Friday, September 13, 2024SOU EXTENSION 3 GRANTED