| Serial Number | 90779759 |
| Word Mark | CHEESECAKE REWARDS |
| Filing Date | Thursday, June 17, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 20, 2022 |
| Registration Number | 6853946 |
| Registration Date | Tuesday, September 20, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 10, 2022 |
| Description of Mark | The mark consists of a black and white graphic image of a slice of cheesecake. A crust is depicted by a solid black outline along the bottom and up the right side of the slice and a topping is depicted as a thin, solid black outline with two strawberries and a dollop of whipped cream on the top of the slice. The words "Cheesecake Rewards" appear beneath the image in a stacked, stylized and artistic font. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes |
| Disclaimer with Predetermined Text | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 3, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 9, 2022 |
| First Use In Commerce Date | Thursday, June 9, 2022 |
| Party Name | TCF Co. LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Calabasas, CA 91301 |
| Party Name | TCF Co. LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Calabasas, CA 91301 |
| Party Name | TCF Co. LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Calabasas, CA 91301 |
| Event Date | Event Description |
| Tuesday, September 20, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 20, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, August 18, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, August 17, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 16, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, July 29, 2022 | USE AMENDMENT FILED |
| Tuesday, August 16, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, July 29, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 5, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 10, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 10, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 20, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, April 4, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, April 2, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 1, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 1, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 8, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 8, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 8, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 8, 2021 | ASSIGNED TO EXAMINER |
| Saturday, September 4, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 3, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, June 21, 2021 | NEW APPLICATION ENTERED IN TRAM |