CHEELA FUN Trademark

Trademark Overview


On Monday, December 1, 2025, a trademark application was filed for CHEELA FUN with the United States Patent and Trademark Office. The USPTO has given the CHEELA FUN trademark a serial number of 99524336. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, April 22, 2026. This trademark is owned by EASTWARD ENTERPRISES LIMITED. The CHEELA FUN trademark is filed in the Toys & Sporting Goods Products category with the following description:

Board games; Chess games; Dice games; Inflatable toys; Plush toys; PVC toy figures; Equipment sold as a unit for playing kickball games; Dominoes; Jigsaw puzzles
cheela fun

General Information


Serial Number99524336
Word MarkCHEELA FUN
Filing DateMonday, December 1, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateWednesday, April 22, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBoard games; Chess games; Dice games; Inflatable toys; Plush toys; PVC toy figures; Equipment sold as a unit for playing kickball games; Dominoes; Jigsaw puzzles
Description of MarkThe mark consists of a rectangle with rounded edges in the colors yellow, orange, red, purple, blue, and green. On two corners of the rounded rectangle are white sparkle elements. In the center of the rectangle is the white wording "CHEELA FUN."
Indication of Colors claimedThe color(s) Yellow, orange, red, blue, green, purple, and white is/are claimed as a feature of the mark.

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateMonday, December 1, 2025
Primary Code028
First Use Anywhere DateMonday, October 14, 2024
First Use In Commerce DateMonday, October 14, 2024

Trademark Owner History


Party NameEASTWARD ENTERPRISES LIMITED
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressTST EAST KL 999077
HK

Trademark Events


Event DateEvent Description
Monday, December 1, 2025NEW APPLICATION ENTERED
Monday, December 1, 2025APPLICATION FILING RECEIPT MAILED
Friday, March 27, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 27, 2026NOTICE OF DESIGN SEARCH CODE E-MAILED
Saturday, April 4, 2026ASSIGNED TO EXAMINER
Wednesday, April 22, 2026EXAMINERS AMENDMENT -WRITTEN
Wednesday, April 22, 2026EXAMINERS AMENDMENT E-MAILED
Wednesday, April 22, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, April 22, 2026EXAMINER'S AMENDMENT ENTERED
Wednesday, April 22, 2026APPROVED FOR PUB - PRINCIPAL REGISTER