"CHEAPER THAN THERAPY" MOORENKO'S Trademark
Trademark Overview
On Thursday, May 3, 2018, a trademark application was filed for "CHEAPER THAN THERAPY" MOORENKO'S with the United States Patent and Trademark Office. The USPTO has given the "CHEAPER THAN THERAPY" MOORENKO'S trademark a serial number of 87906654. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 4, 2025. This trademark is owned by Sacred Mountain, LLC. The "CHEAPER THAN THERAPY" MOORENKO'S trademark is filed in the Staple Food Products and Restaurant & Hotel Services categories with the following description:
ice cream, sorbet, ice cream cakes, ice cream-based pastries
ice cream parlor services
General Information
| Serial Number | 87906654 |
| Word Mark | "CHEAPER THAN THERAPY" MOORENKO'S |
| Filing Date | Thursday, May 3, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 4, 2025 |
| Registration Number | 5632477 |
| Registration Date | Tuesday, December 18, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 2, 2018 |
Trademark Statements
| Goods and Services | ice cream, sorbet, ice cream cakes, ice cream-based pastries |
| Description of Mark | The mark consists of the face of a cow with its tongue sticking out and the phrase "CHEAPER THAN THERAPY" inscribed on its forehead with the word "MOORENKO'S" inscribed across the face all inside a circle. |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 11/09/2002 |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 11/09/2002 |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 11/09/2002 |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 11/09/2002 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | ice cream parlor services |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 4, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, July 31, 2014 |
| First Use In Commerce Date | Thursday, July 31, 2014 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 4, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, July 31, 2014 |
| First Use In Commerce Date | Thursday, July 31, 2014 |
Trademark Owner History
| Party Name | SACRED MOUNTAIN, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SILVER SPRING, MD 20910 |
| Party Name | Sacred Mountain, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Silver Spring, MD 20910 |
| Party Name | Sacred Mountain, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Silver Spring, MD 20910 |
| Party Name | Sacred Mountain, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Silver Spring, MD 20910 |
Trademark Events
| Event Date | Event Description |
| Monday, May 7, 2018 | NEW APPLICATION ENTERED |
| Friday, August 24, 2018 | ASSIGNED TO EXAMINER |
| Friday, August 24, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 12, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 2, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 2, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 1, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 18, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 4, 2025 | CANCELLED SEC. 8 (6-YR) |
| Monday, May 14, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 15, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
