| Serial Number | 87264151 |
| Word Mark | CHANGING ADVERTISING FOR GOOD |
| Filing Date | Friday, December 9, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 9, 2024 |
| Registration Number | 5389445 |
| Registration Date | Tuesday, January 30, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 14, 2017 |
| Goods and Services | Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others |
| Goods and Services | Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance |
| Goods and Services | Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, December 9, 2016 |
| First Use In Commerce Date | Friday, December 9, 2016 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, December 9, 2016 |
| First Use In Commerce Date | Friday, December 9, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, December 9, 2016 |
| First Use In Commerce Date | Friday, December 9, 2016 |
| Party Name | MAGNITE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | The Rubicon Project, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Playa Vista, CA 90094 |
| Party Name | The Rubicon Project, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Playa Vista, CA 90094 |
| Party Name | The Rubicon Project, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Playa Vista, CA 90094 |
| Event Date | Event Description |
| Friday, September 22, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 13, 2016 | NEW APPLICATION ENTERED |
| Wednesday, December 14, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 13, 2017 | ASSIGNED TO EXAMINER |
| Friday, March 17, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, March 17, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, March 17, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 14, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 14, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 15, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 9, 2017 | ASSIGNED TO LIE |
| Wednesday, October 25, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 30, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 29, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, September 24, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, September 29, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 29, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, September 29, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 30, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 9, 2024 | CANCELLED SEC. 8 (6-YR) |
| Thursday, September 29, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |