CHANGE THE PROCESS. NOT THE FOOD. Trademark

Trademark Overview


On Monday, January 11, 2021, a trademark application was filed for CHANGE THE PROCESS. NOT THE FOOD. with the United States Patent and Trademark Office. The USPTO has given the CHANGE THE PROCESS. NOT THE FOOD. trademark a serial number of 90458275. The federal status of this trademark filing is FIFTH EXTENSION - GRANTED as of Wednesday, April 3, 2024. This trademark is owned by Perfect Day, Inc.. The CHANGE THE PROCESS. NOT THE FOOD. trademark is filed in the Meat & Processed Food Products category with the following description:

Non-dairy milk comprised of milk protein components for use as a cow's milk and dairy product alternative; cheese substitutes; non-dairy cheese made from milk protein components; non-dairy yogurts; ice cream shakes; cheese powder; cheese spread; cheese food; cheese; milk; milk beverages, milk predominating; powdered milk; milk powder; milk shakes; milk substitutes; yogurt; yogurt drinks; yogurt-based beverages; butter; butter substitutes; meat substitutes; vegetable-based meat substitutes; formed textured vegetable protein for use as a meat substitute
change the process. not the food.

General Information


Serial Number90458275
Word MarkCHANGE THE PROCESS. NOT THE FOOD.
Filing DateMonday, January 11, 2021
Status734 - FIFTH EXTENSION - GRANTED
Status DateWednesday, April 3, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 24, 2021

Trademark Statements


Goods and ServicesNon-dairy milk comprised of milk protein components for use as a cow's milk and dairy product alternative; cheese substitutes; non-dairy cheese made from milk protein components; non-dairy yogurts; ice cream shakes; cheese powder; cheese spread; cheese food; cheese; milk; milk beverages, milk predominating; powdered milk; milk powder; milk shakes; milk substitutes; yogurt; yogurt drinks; yogurt-based beverages; butter; butter substitutes; meat substitutes; vegetable-based meat substitutes; formed textured vegetable protein for use as a meat substitute

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, April 9, 2021
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePerfect Day, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBerkeley, CA 94710

Party NamePerfect Day, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Trademark Events


Event DateEvent Description
Thursday, January 14, 2021NEW APPLICATION ENTERED
Friday, April 9, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 20, 2021ASSIGNED TO EXAMINER
Thursday, July 22, 2021EXAMINERS AMENDMENT -WRITTEN
Thursday, July 22, 2021EXAMINER'S AMENDMENT ENTERED
Thursday, July 22, 2021EXAMINERS AMENDMENT E-MAILED
Thursday, July 22, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 22, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 4, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 24, 2021PUBLISHED FOR OPPOSITION
Tuesday, August 24, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 19, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 4, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 4, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 4, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 4, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 4, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 19, 2022SOU EXTENSION 2 FILED
Wednesday, April 13, 2022SOU TEAS EXTENSION RECEIVED
Wednesday, April 13, 2022SOU EXTENSION 1 FILED
Wednesday, April 13, 2022SOU EXTENSION 1 GRANTED
Friday, April 15, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 19, 2022SOU TEAS EXTENSION RECEIVED
Wednesday, October 19, 2022SOU EXTENSION 2 GRANTED
Friday, October 21, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 27, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 18, 2023SOU TEAS EXTENSION RECEIVED
Monday, February 27, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 27, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 17, 2023SOU TEAS EXTENSION RECEIVED
Monday, April 17, 2023SOU EXTENSION 3 FILED
Monday, April 17, 2023SOU EXTENSION 3 GRANTED
Wednesday, April 19, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 18, 2023SOU EXTENSION 4 FILED
Wednesday, October 18, 2023SOU EXTENSION 4 GRANTED
Friday, October 20, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, April 4, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 3, 2024SOU EXTENSION 5 GRANTED
Wednesday, April 3, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, April 3, 2024SOU EXTENSION 5 FILED