CHALLENGE THE STANDARD Trademark
Trademark Overview
On Wednesday, July 16, 2025, a trademark application was filed for CHALLENGE THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the CHALLENGE THE STANDARD trademark a serial number of 99286762. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 30, 2025. This trademark is owned by The Hub Lock Corporation. The CHALLENGE THE STANDARD trademark is filed in the Vehicles & Locomotive Products category with the following description:
Hubcaps; Hub cap covers; Hub caps; Hub caps for wheels; Vehicle wheel hubs; Vehicle wheel hub assemblies
General Information
| Serial Number | 99286762 |
| Word Mark | CHALLENGE THE STANDARD |
| Filing Date | Wednesday, July 16, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
Trademark Statements
| Goods and Services | Hubcaps; Hub cap covers; Hub caps; Hub caps for wheels; Vehicle wheel hubs; Vehicle wheel hub assemblies |
Classification Information
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | THE HUB CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CHARLOTTE, NC 28262 |
| Party Name | THE HUB CORPORATION |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CHARLOTTE, NC 28262 |
| Party Name | The Hub Lock Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, OH 45501 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 17, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, December 3, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 30, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 30, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
