CHALLENGE THE STANDARD Trademark
Trademark Overview
On Wednesday, July 16, 2025, a trademark application was filed for CHALLENGE THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the CHALLENGE THE STANDARD trademark a serial number of 99286762. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, December 10, 2025. This trademark is owned by The Hub Lock Corporation. The CHALLENGE THE STANDARD trademark is filed in the Vehicles & Locomotive Products category with the following description:
Hubcaps; Hub cap covers; Hub caps; Hub caps for wheels; Vehicle wheel hubs; Vehicle wheel hub assemblies
General Information
| Serial Number | 99286762 |
| Word Mark | CHALLENGE THE STANDARD |
| Filing Date | Wednesday, July 16, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, December 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
Trademark Statements
| Goods and Services | Hubcaps; Hub cap covers; Hub caps; Hub caps for wheels; Vehicle wheel hubs; Vehicle wheel hub assemblies |
Classification Information
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | THE HUB CORPORATION |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CHARLOTTE, NC 28262 |
| Party Name | The Hub Lock Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, OH 45501 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 17, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, December 3, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
