| Serial Number | 87788669 |
| Word Mark | CERVEZA MODELO CERVECERIA MODELO MEXICO1925 CHELADA TAMARINDO PICANTE |
| Filing Date | Wednesday, February 7, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 9, 2018 |
| Registration Number | 5578955 |
| Registration Date | Tuesday, October 9, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2018 |
| Description of Mark | The mark consists of the stylized word "CERVEZA" curved at the top. Beneath is the stylized word "MODELO" and beneath "MODELO" is a design consisting of two concentric circles. In the center of the circles is a lion on an inverted triangle and superimposed in front of the triangle is a barrel. Within the space created by the concentric circles is the wording "CERVECERIA MODELO" in the top half and the term "MEXICO" appears at the base. A stylized depiction of two lions, each standing on their hind legs appears on both sides of the concentric circle design, each leaning against the design. The lions are shown standing on a ribbon that stretches across the mark. At the center of the ribbon is the stylized number "1925" with a stalk of wheat on either side. Behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of wheat. Within the wreath, partially obscured, is an image of a building with a flag at the top. Beneath the ribbon is the stylized word "CHELADA" and below "CHELADA" are the stylized words "TAMARINDO PICANTE", stacked. The "O" in "TAMARINDO" contains a pepper design, and "RI" in "TAMARINDO" is underlined. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the words "CERVEZA", "MODELO", "CERVECERIA", "TAMARINDO" and "PICANTE" in the mark is "beer", "model", "brewery", "tamarind" and "spicy". The wording "CHELADA" has no meaning in a foreign language. |
| Goods and Services | Beer-based cocktail |
| Disclaimer with Predetermined Text | "CERVEZA", "MEXICO", "CERVECERIA" "CHELADA", "TAMARINDO", "PICANTE", AND "1925" |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 15, 2018 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, February 27, 2017 |
| First Use In Commerce Date | Monday, February 27, 2017 |
| Party Name | TRADEMARKS GRUPO MODELO, S. DE R.L. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | CIUDAD DE MEXICO 11650 MX |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | MEXICO CITY CP01210 MX |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | MEXICO CITY CP01210 MX |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 99 - Other |
| Address | MEXICO CITY CP01210 MX |
| Party Name | Modelo MKT de México, S. de R.L. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Distrito Federal 11320 MX |
| Event Date | Event Description |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, October 9, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, December 21, 2022 | NOTICE OF SUIT |
| Friday, November 4, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 4, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 4, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 2, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 2, 2022 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Wednesday, November 2, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 2, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 23, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 23, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 23, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 23, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 23, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 9, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, March 9, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 9, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, March 9, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 9, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 9, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 7, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, June 7, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 24, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 9, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 14, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 6, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, June 6, 2018 | ASSIGNED TO LIE |
| Tuesday, June 5, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 5, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 5, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 22, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 16, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, April 6, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 6, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, February 23, 2018 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Friday, February 23, 2018 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, February 16, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 15, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 10, 2018 | NEW APPLICATION ENTERED |