| Serial Number | 87860856 |
| Word Mark | CERVEZA MODELO CERVECERIA MODELO MEXICO1925 CHELADA LIMON Y SAL |
| Filing Date | Tuesday, April 3, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 19, 2019 |
| Registration Number | 5915673 |
| Registration Date | Tuesday, November 19, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2018 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Beer based cocktails |
| NOT AVAILABLE | "CERVEZA", "CERVECERIA", "MEXICO", "CHELADA", "LIMON Y SAL", AND "1925" |
| Description of Mark | The mark consists of the stylized word "CERVEZA" curved at the top. Beneath is the stylized word "MODELO" and beneath "MODELO" is a design consisting of two concentric circles. In the center of the circles is a lion on an inverted triangle and superimposed in front of the triangle is a barrel. Within the space created by the concentric circles is the wording "CERVECERIA MODELO" in the top half and the term "MEXICO" appears at the base. A stylized depiction of two lions, each standing on their hind legs appears on both sides of the concentric circle design, each leaning against the design. The lions are shown standing on a ribbon that stretches across the mark. At the center of the ribbon is the stylized number "1925" with a stalk of wheat on either side. Behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of wheat. Within the wreath, partially obscured, is an image of a building with a flag at the top. Beneath the ribbon is the stylized word "CHELADA" and below "CHELADA" are the stylized words "LIMON Y SAL". Within the "O" in "LIMON" is a depiction of a lemon sliced in half. Above the letter "O" is a stylized accent mark shaped like a droplet. |
| Translation of Words in Mark | The English translation of "CERVEZA, MODELO, CERVECERIA", and "LIMON Y SAL" in the mark is "BEER, MODEL, BREWERY", and "LEMON AND SALT". The wording "CHELADA" has no meaning in a foreign language. |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 10, 2018 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, January 31, 2019 |
| First Use In Commerce Date | Thursday, January 31, 2019 |
| Party Name | TRADEMARKS GRUPO MODELO, S. DE R.L. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | CIUDAD DE MEXICO 11650 MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | MEXICO CITY CP01210 MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Mexico City CP01210 MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City CP01210 MX |
| Event Date | Event Description |
| Friday, April 6, 2018 | NEW APPLICATION ENTERED |
| Tuesday, April 10, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 11, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 22, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 5, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, June 5, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 5, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 5, 2018 | ASSIGNED TO LIE |
| Tuesday, June 5, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 14, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 18, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 6, 2019 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, March 6, 2019 | SOU EXTENSION 1 FILED |
| Wednesday, March 6, 2019 | SOU EXTENSION 1 GRANTED |
| Friday, March 8, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, April 25, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 25, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 4, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, September 23, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, September 4, 2019 | USE AMENDMENT FILED |
| Monday, September 23, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 15, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, October 16, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 9, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 9, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 9, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 9, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, March 9, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 9, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, August 15, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 15, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 15, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 15, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 15, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, November 1, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 1, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 1, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, November 3, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, November 3, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 3, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 21, 2022 | NOTICE OF SUIT |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, November 17, 2025 | TEAS SECTION 8 & 15 RECEIVED |