| Serial Number | 97880057 |
| Word Mark | CERVEZA MODELO CERVECERIA MODELO MEXICO 1925 CHELADA |
| Filing Date | Monday, April 10, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 23, 2024 |
| Registration Number | 7287291 |
| Registration Date | Tuesday, January 23, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 7, 2023 |
| Description of Mark | The mark consists of the stylized word "CERVEZA" curved at the top. Beneath is the stylized word "MODELO" and beneath "MODELO" is a design consisting of two concentric circles. In the center of the circles is a lion on an inverted triangle and superimposed in front of the triangle is a barrel. Within the space created by the concentric circles is the wording "CERVECERIA MODELO" in the top half and the term "MEXICO" appears at the base. A stylized depiction of two lions, each standing on their hind legs appears on both sides of the concentric circle design, each leaning against the design. The lions are shown standing on a ribbon that stretches across the mark. At the center of the ribbon is the stylized number "1925" with a stalk of wheat on either side. There are two curved lines, one above and one below the center of the ribbon. Behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of wheat. Within the wreath, partially obscured, is an image of a building with a flag at the top. Beneath the ribbon is the stylized word "CHELADA". |
| Pseudo Mark | CERVEZA MODELO CERVECERIA MODELO MEXICO ONE NINE TWO FIVE CHELADA; CERVEZA MODELO CERVECERIA MODELO MEXICO NINETEEN TWENTY FIVE CHELADA; CERVEZA MODELO CERVECERIA MODELO MEXICO ONE THOUSAND NINE HUNDRED TWENTY FIVE CHELADA |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CERVEZA", "MODELO", and "CERVECERIA" in the mark is "beer", "model", and "brewery"; The wording "CHELADA" has no meaning in a foreign language. |
| Goods and Services | Beer-based cocktails |
| Disclaimer with Predetermined Text | "CERVEZA", "MEXICO", "CERVECERIA" "CHELADA", AND "1925" |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 3, 2023 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, March 3, 2017 |
| First Use In Commerce Date | Friday, March 3, 2017 |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City CP01210 MX |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Mexico City CP01210 MX |
| Party Name | CERVECERÍA MODELO DE MÉXICO, S. DE R.L.DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City CP01210 MX |
| Event Date | Event Description |
| Tuesday, January 23, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 23, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 23, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 18, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, September 30, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, September 30, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, September 30, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, September 30, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, September 30, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Thursday, May 4, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 3, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 13, 2023 | NEW APPLICATION ENTERED |