CAR MAX Trademark

Trademark Overview


On Thursday, March 21, 2024, a trademark application was filed for CAR MAX with the United States Patent and Trademark Office. The USPTO has given the CAR MAX trademark a serial number of 98460970. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, March 27, 2025. This trademark is owned by CARMAX ENTERPRISE SERVICES, LLC. The CAR MAX trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Insurance & Financial Services, and Construction & Repair Services categories with the following description:

Downloadable software in the nature of an interactive mobile application in the field of retail sales of vehicles for enabling consumers to obtain information regarding vehicles for sale; Downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network

Providing information about vehicle maintenance and repair by means of a global communications network

Providing information about vehicle financing and insurance by means of a global communications network; providing information about vehicles for sale by means of a global communications network, namely, providing information about vehicle pricing and valuations

Providing consumer information about vehicles for sale by means of a global communications network, namely, providing consumer information about vehicle specifications, selection, and availability, and providing consumer information in the nature of vehicle comparisons and photographs of vehicles
car max

General Information


Serial Number98460970
Word MarkCAR MAX
Filing DateThursday, March 21, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateThursday, March 27, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 15, 2025

Trademark Statements


Description of MarkThe mark consists of the wording "CAR" in stylized lettering stacked on top of the wording "MAX" in stylized lettering.
Goods and ServicesDownloadable software in the nature of an interactive mobile application in the field of retail sales of vehicles for enabling consumers to obtain information regarding vehicles for sale; Downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network
Goods and ServicesProviding information about vehicle maintenance and repair by means of a global communications network
Goods and ServicesProviding information about vehicle financing and insurance by means of a global communications network; providing information about vehicles for sale by means of a global communications network, namely, providing information about vehicle pricing and valuations
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding consumer information about vehicles for sale by means of a global communications network, namely, providing consumer information about vehicle specifications, selection, and availability, and providing consumer information in the nature of vehicle comparisons and photographs of vehicles
NOT AVAILABLE"CAR"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code035
First Use Anywhere DateWednesday, April 5, 2023
First Use In Commerce DateWednesday, April 5, 2023

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code009
First Use Anywhere DateThursday, May 4, 2023
First Use In Commerce DateThursday, May 4, 2023

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code036
First Use Anywhere DateWednesday, April 5, 2023
First Use In Commerce DateWednesday, April 5, 2023

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code037
First Use Anywhere DateWednesday, April 5, 2023
First Use In Commerce DateWednesday, April 5, 2023

Trademark Owner History


Party NameCARMAX ENTERPRISE SERVICES, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressRichmond, VA 23238

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024NEW APPLICATION ENTERED
Friday, August 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 16, 2024ASSIGNED TO EXAMINER
Sunday, September 29, 2024NON-FINAL ACTION E-MAILED
Sunday, September 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 19, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, January 13, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 13, 2025NON-FINAL ACTION WRITTEN
Monday, January 13, 2025NON-FINAL ACTION E-MAILED
Sunday, September 29, 2024NON-FINAL ACTION WRITTEN
Thursday, December 19, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 19, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 20, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 20, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 20, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 21, 2025APPROVED FOR PUB - PRINCIPAL REGISTER