CAR MAX Trademark

Trademark Overview


On Thursday, March 21, 2024, a trademark application was filed for CAR MAX with the United States Patent and Trademark Office. The USPTO has given the CAR MAX trademark a serial number of 98460337. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Monday, November 17, 2025. This trademark is owned by CARMAX ENTERPRISE SERVICES, LLC. The CAR MAX trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Construction & Repair Services, and Computer & Software Services & Scientific Services categories with the following description:

On-line retail store services featuring automobiles and trucks; retail store services featuring automobiles and trucks; retail outlets featuring automobiles and trucks; providing on-line information regarding auctions of motor vehicles; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; direct mail advertising; auctioneering services

Downloadable electronic newsletters in the field of customer loyalty programs

Charitable fundraising and charitable services, namely, providing monetary grants and donations to non-profit organizations; automotive financing services

Providing temporary use of on-line, non-downloadable software in the field of retail sales of vehicles for enabling consumers to obtain information regarding vehicles for sale; Providing temporary use of on-line, non-downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network

Repair and maintenance of automobiles and trucks
car max

General Information


Serial Number98460337
Word MarkCAR MAX
Filing DateThursday, March 21, 2024
Status730 - FIRST EXTENSION - GRANTED
Status DateMonday, November 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 15, 2025

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
NOT AVAILABLE"CAR"
Goods and ServicesOn-line retail store services featuring automobiles and trucks; retail store services featuring automobiles and trucks; retail outlets featuring automobiles and trucks; providing on-line information regarding auctions of motor vehicles; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; direct mail advertising; auctioneering services
Description of MarkThe mark consists of the wording "CAR" in stylized lettering stacked on top of the wording "MAX" in stylized lettering.
Goods and ServicesDownloadable electronic newsletters in the field of customer loyalty programs
Goods and ServicesCharitable fundraising and charitable services, namely, providing monetary grants and donations to non-profit organizations; automotive financing services
Goods and ServicesProviding temporary use of on-line, non-downloadable software in the field of retail sales of vehicles for enabling consumers to obtain information regarding vehicles for sale; Providing temporary use of on-line, non-downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network
Goods and ServicesRepair and maintenance of automobiles and trucks

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCARMAX ENTERPRISE SERVICES, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressRichmond, VA 23238

Party NameCARMAX ENTERPRISE SERVICES, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressRichmond, VA 23238

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024NEW APPLICATION ENTERED
Friday, August 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 16, 2024ASSIGNED TO EXAMINER
Sunday, September 29, 2024NON-FINAL ACTION WRITTEN
Sunday, September 29, 2024NON-FINAL ACTION E-MAILED
Sunday, September 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 19, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 19, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 19, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 20, 2024EXAMINERS AMENDMENT -WRITTEN
Friday, December 20, 2024EXAMINERS AMENDMENT E-MAILED
Friday, December 20, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 20, 2024EXAMINER'S AMENDMENT ENTERED
Monday, January 13, 2025NON-FINAL ACTION WRITTEN
Monday, January 13, 2025NON-FINAL ACTION E-MAILED
Monday, January 13, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 20, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 20, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 20, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 21, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 9, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 15, 2025PUBLISHED FOR OPPOSITION
Tuesday, April 15, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 10, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 17, 2025SOU TEAS EXTENSION RECEIVED
Monday, November 17, 2025SOU EXTENSION 1 FILED
Monday, November 17, 2025SOU EXTENSION 1 GRANTED
Tuesday, November 18, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED