CAR MAX Trademark

Trademark Overview


On Thursday, March 21, 2024, a trademark application was filed for CAR MAX with the United States Patent and Trademark Office. The USPTO has given the CAR MAX trademark a serial number of 98460337. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Sunday, September 29, 2024. This trademark is owned by CARMAX ENTERPRISE SERVICES, LLC. The CAR MAX trademark is filed in the Advertising, Business and Retail Services, Paper & Printed Material Products, Insurance & Financial Services, Construction & Repair Services, and Computer & Software Services & Scientific Services categories with the following description:

Newsletter in the field of customer loyalty programs

Repair and maintenance of automobiles and trucks

Charitable fundraising and charitable services, namely, providing grants and donations to non-profit organizations; automotive financing services

On-line retail store services featuring automobiles and trucks; retail store services featuring automobiles and trucks; retail outlets featuring automobiles and trucks; providing on-line information regarding auctions of motor vehicles; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; direct mail advertising; auctioneering services

Non-downloadable software in the field of retail sales of vehicles that enables consumers to obtain information regarding vehicles for sale; non-downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network; retail outlets featuring automobiles and trucks
car max

General Information


Serial Number98460337
Word MarkCAR MAX
Filing DateThursday, March 21, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateSunday, September 29, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word "CARMAX" with the "CAR" portion of "CARMAX" stacked on top of the "MAX" portion of "CARMAX".
Goods and ServicesNewsletter in the field of customer loyalty programs
Goods and ServicesRepair and maintenance of automobiles and trucks
Goods and ServicesCharitable fundraising and charitable services, namely, providing grants and donations to non-profit organizations; automotive financing services
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOn-line retail store services featuring automobiles and trucks; retail store services featuring automobiles and trucks; retail outlets featuring automobiles and trucks; providing on-line information regarding auctions of motor vehicles; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; direct mail advertising; auctioneering services
Goods and ServicesNon-downloadable software in the field of retail sales of vehicles that enables consumers to obtain information regarding vehicles for sale; non-downloadable computer software for providing consumer resources for searching, identifying, evaluating and providing directions for the purchase, financing, and insuring of new and pre-owned vehicles over a global communications network; retail outlets featuring automobiles and trucks

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, March 21, 2024
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCARMAX ENTERPRISE SERVICES, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressRichmond, VA 23238

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024NEW APPLICATION ENTERED
Friday, August 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, September 29, 2024NON-FINAL ACTION E-MAILED
Sunday, September 29, 2024NON-FINAL ACTION WRITTEN
Sunday, September 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 16, 2024ASSIGNED TO EXAMINER