CAN I AFFORD IT? Trademark

Trademark Overview


On Thursday, April 28, 2016, a trademark application was filed for CAN I AFFORD IT? with the United States Patent and Trademark Office. The USPTO has given the CAN I AFFORD IT? trademark a serial number of 87017215. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, August 15, 2025. This trademark is owned by The Trustee of the Suze Orman Revocable Trust dated May 11, 1998, a California trust, the trustee comprising Suze Orman, a United States citizen. The CAN I AFFORD IT? trademark is filed in the Education & Entertainment Services category with the following description:

Educational and entertainment services, namely, conducting seminars, and radio and television appearances and programs in the field of management and the acquisition of income and capital
can i afford it?

General Information


Serial Number87017215
Word MarkCAN I AFFORD IT?
Filing DateThursday, April 28, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, August 15, 2025
Registration Number5938313
Registration DateTuesday, December 17, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 27, 2016

Trademark Statements


Goods and ServicesEducational and entertainment services, namely, conducting seminars, and radio and television appearances and programs in the field of management and the acquisition of income and capital

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, May 2, 2016
Primary Code041
First Use Anywhere DateSaturday, November 30, 2002
First Use In Commerce DateSaturday, November 30, 2002

Trademark Owner History


Party NameThe Trustee of the Suze Orman Revocable Trust dated May 11, 1998, a California trust, the trustee comprising Suze Orman, a United States citizen
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSanta Monica, CA 90403

Party NameThe Trustee of the Suze Orman Revocable Trust dated May 11, 1998, a California trust, the trustee comprising Suze Orman, a United States citizen
Party Type20 - Owner at Publication
Legal Entity Type17 - Trust
AddressSanta Monica, CA 90405

Party NameThe Trustee of the Suze Orman Revocable Trust dated May 11, 1998, a California trust, the trustee comprising Suze Orman, a United States citizen
Party Type10 - Original Applicant
Legal Entity Type17 - Trust
AddressSanta Monica, CA 90405

Trademark Events


Event DateEvent Description
Monday, August 15, 2016ASSIGNED TO EXAMINER
Monday, May 2, 2016NEW APPLICATION ENTERED
Monday, May 2, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 15, 2016EXAMINERS AMENDMENT -WRITTEN
Tuesday, August 16, 2016EXAMINER'S AMENDMENT MAILED
Tuesday, August 16, 2016ASSIGNED TO LIE
Tuesday, August 16, 2016EXAMINER'S AMENDMENT ENTERED
Tuesday, August 16, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 25, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 7, 2016NOTICE OF PUBLICATION
Tuesday, September 27, 2016PUBLISHED FOR OPPOSITION
Tuesday, November 22, 2016NOA MAILED - SOU REQUIRED FROM APPLICANT
Monday, May 15, 2017SOU TEAS EXTENSION RECEIVED
Monday, May 15, 2017SOU EXTENSION 1 FILED
Monday, May 15, 2017SOU EXTENSION 1 GRANTED
Wednesday, May 17, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Tuesday, November 21, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, November 21, 2017SOU EXTENSION 2 FILED
Tuesday, November 21, 2017SOU EXTENSION 2 GRANTED
Thursday, November 23, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Thursday, May 17, 2018SOU TEAS EXTENSION RECEIVED
Thursday, May 17, 2018SOU EXTENSION 3 FILED
Thursday, May 17, 2018SOU EXTENSION 3 GRANTED
Saturday, May 19, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Friday, August 10, 2018ASSIGNED TO EXAMINER
Monday, November 19, 2018SOU TEAS EXTENSION RECEIVED
Monday, November 19, 2018SOU EXTENSION 4 FILED
Monday, November 19, 2018SOU EXTENSION 4 GRANTED
Tuesday, November 20, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 20, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 21, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Monday, June 3, 2019TEAS PETITION TO REVIVE RECEIVED
Monday, June 3, 2019PETITION TO REVIVE-GRANTED
Monday, June 3, 2019SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, June 4, 2019NOTICE OF REVIVAL - E-MAILED
Wednesday, May 22, 2019SOU EXTENSION 5 FILED
Wednesday, July 10, 2019SOU EXTENSION 5 GRANTED
Thursday, July 11, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 7, 2019USE AMENDMENT FILED
Saturday, November 9, 2019STATEMENT OF USE PROCESSING COMPLETE
Wednesday, July 10, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 7, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, November 9, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 12, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 17, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, April 9, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 17, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 15, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 15, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED