CALL IT WHAT IT IS Trademark

Trademark Overview


On Monday, March 20, 2023, a trademark application was filed for CALL IT WHAT IT IS with the United States Patent and Trademark Office. The USPTO has given the CALL IT WHAT IT IS trademark a serial number of 97847321. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Tuesday, May 13, 2025. This trademark is owned by The Storied Brand, LLC. The CALL IT WHAT IT IS trademark is filed in the Light Beverage Products category with the following description:

Non-alcoholic beer; Non-alcoholic carbonated beverages
call it what it is

General Information


Serial Number97847321
Word MarkCALL IT WHAT IT IS
Filing DateMonday, March 20, 2023
Status732 - THIRD EXTENSION - GRANTED
Status DateTuesday, May 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 31, 2023

Trademark Statements


Goods and ServicesNon-alcoholic beer; Non-alcoholic carbonated beverages

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, April 11, 2023
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameThe Storied Brand, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressFort Collins, CO 80524

Party NameThe Storied Brand, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressFort Collins, CO 80524

Trademark Events


Event DateEvent Description
Thursday, March 23, 2023NEW APPLICATION ENTERED
Tuesday, April 11, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, September 17, 2023ASSIGNED TO EXAMINER
Wednesday, September 20, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 31, 2023PUBLISHED FOR OPPOSITION
Tuesday, October 31, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, October 11, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 26, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 16, 2024SOU EXTENSION 1 FILED
Thursday, May 16, 2024SOU EXTENSION 1 GRANTED
Thursday, May 16, 2024SOU TEAS EXTENSION RECEIVED
Friday, May 17, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 29, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, October 29, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 29, 2024SOU EXTENSION 2 GRANTED
Tuesday, October 29, 2024SOU EXTENSION 2 FILED
Tuesday, January 7, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 7, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 7, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 13, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, May 13, 2025SOU EXTENSION 3 FILED
Wednesday, May 14, 2025SOU EXTENSION 3 GRANTED
Wednesday, May 14, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED