| Serial Number | 87011505 |
| Word Mark | CALIFORNIA HIGHWAY DISCOVERY ROUTE |
| Filing Date | Friday, April 22, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 14, 2023 |
| Registration Number | 5113090 |
| Registration Date | Tuesday, January 3, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 18, 2016 |
| Description of Mark | The mark consists of a brown steering wheel with 3 silver radial bars, each of which has circular holes defined therein. On top of the center of the steering wheel, there is a green highway sign outlined in white with a white number 1 in the center of the sign. The green capitalized words "CALIFORNIA HIGHWAY" are arched from left to right over the top of the steering wheel and the green capitalized words "DISCOVERY ROUTE" are arched from left to right over the bottom of the steering wheel and the words are on a white background. Behind the steering wheel, a coastal scene is presented depicting brown hills with hues of black and grey in them bordering the right of the steering wheel's interior, a tan beach with hues of gray in it is just below the brown hills and a blue ocean with hues of white in it borders the left interior of the steering wheel, all under a blue sky with white clouds. All of the elements mentioned before are all within a circle outlined in green, all other white depicted outside the green outline of the outermost circle is background and is not claimed as a feature of the mark. |
| Indication of Colors claimed | The colors silver, green, white, blue, grey, tan, black and brown are claimed as a feature of the mark. |
| Goods and Services | Promoting recreation and tourism in California |
| Disclaimer with Predetermined Text | "CALFORNIA HIGHWAY", "ROUTE", AND "1" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 14, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, November 1, 2014 |
| First Use In Commerce Date | Saturday, November 1, 2014 |
| Party Name | County of San Luis Obispo |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | San Luis Obispo, CA 93408 |
| Party Name | County of San Luis Obispo |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | San Luis Obispo, CA 93408 |
| Party Name | County of San Luis Obispo |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | San Luis Obispo, CA 93408 |
| Event Date | Event Description |
| Friday, July 14, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, January 3, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 3, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 18, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 18, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 28, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 14, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 8, 2016 | ASSIGNED TO LIE |
| Friday, August 19, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 17, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, August 17, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 17, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 17, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, August 8, 2016 | ASSIGNED TO EXAMINER |
| Thursday, April 28, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 27, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 26, 2016 | NEW APPLICATION ENTERED |