| Serial Number | 88035140 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, March 18, 2025 |
| Registration Number | 5696214 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 25, 2018 |
| Goods and Services | Tortillas; Tostadas |
| Description of Mark | The mark consists of the word "CALIDAD" which is superimposed over the middle of a diamond design; the word "BRAND" which is in smaller letters is below the word "CALIDAD"; the design of a Mexican man and woman stands above the word "CALIDAD" over the top of the diamond design; a diamond shape forms the background of the mark inner and outer borders; at the horizontal points of each side of the diamond shape are bands, the upper and lower portions of the bands are narrower bands which contain wave-like designs; the center portion of each band plain; at the bottom portion of the diamond design is a rectangle. |
| Section 2(f) Limitation Statement | As to "CALIDAD BRAND" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, November 30, 2011 |
| First Use In Commerce Date | Wednesday, November 30, 2011 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 31, 2018 | ASSIGNED TO EXAMINER |
| Thursday, November 1, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, November 1, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 1, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 1, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, November 1, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 16, 2018 | ASSIGNED TO LIE |
| Wednesday, December 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 25, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 20, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, March 18, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 18, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |