| Serial Number | 88035089 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 12, 2019 |
| Registration Number | 5675320 |
| Registration Date | Tuesday, February 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 27, 2018 |
| Goods and Services | Tortilla chips |
| Description of Mark | The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white with the man wearing a red sombrero. Behind the center of the entire mark is a rectangular bar comprising a green shaded rectangle in the center of the bar. Along the edges, above and below the shaded rectangle, are narrow white rectangles trimmed in red each featuring a repeat red and white wave-like pattern design. |
| Section 2(f) Limitation Statement | As to "CALIDAD BRAND" |
| Indication of Colors claimed | The color(s) red, yellow, green, white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, July 31, 2014 |
| First Use In Commerce Date | Thursday, July 31, 2014 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 7, 2018 | ASSIGNED TO EXAMINER |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, September 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 15, 2018 | ASSIGNED TO LIE |
| Tuesday, November 27, 2018 | PUBLISHED FOR OPPOSITION |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, February 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 9, 2024 | TEAS SECTION 8 & 15 RECEIVED |